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Essays 61 - 90

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Allied Food Lemon Juice Case Study

until operations actually start, but here we assume that these are brought in before year 1 to prepare for operations. However eve...

Comparing Two Investment Projects

quarters. We can calculate these and then include the revenue in the last quartet to get the net revenue for each of the quarters....

Analysis of Starbucks

The writer looks at Starbucks to assess their potential for further growth and success in the future. The firms background is exa...

Investment Choices

The paper looks at three potential investments which may be undertaken by CADIM. The firm has a framework for assessing risk. The...

Alleviating the Credit Crunch

been seen in many countries, including the UK and the US. The question is, is this approach that is viable and can work. Despite a...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

Research Design for a Financial Project

The writer looks at potential research designs to assess which would be most appropriate for research into financial performance o...

Assessing an Air Route

is a loss, for each flight, but the level of the loss is less. Part 3 Westcoast have been approached by a firm wishing to chart...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

An Aztec Account of the Conquest of Mexico

This 6 page essay examines author Miguel Leon Portilla's "The Broken Spears : The Aztec Account of the Conquest of Mexico&quo...

Mexico

A 5 page paper exploring the language, geography, and culture of Mexico. Six sources....

Border Between the United States and Mexico and Militarization

for work, to the fear that terrorists could get in the same way. But investigation showed that the terrorists who flew the planes...

Balancing the Risks of Using Malathion to Reduce the Occurrence of West Nile Virus

When making decisions regarding risk reduction, potential risks will need to be assessed from all potential actions. The writer us...

Risks and Opportunities in Public Health Provision

will have suitable clothing compared to areas that are not acclimatised that the lower temperatures (Sanders, 2010). Where severe ...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

The Management of the BP Gulf Of Mexico Oil Spill Crisis

Louisiana, where the water was roughly 5,000 feet deep. At roughly 9.45 pm2 there was an explosion resulting from high pressure me...

Issues and Perspectives on the Deepwater Oilrig Explosion

impacted by it either directly or indirectly. These include the employees who rely on BP for the provision of jobs, and provide a ...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...