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Essays 61 - 90

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Macomb County, Michigan - The Effects of Urban Sprawl

This 20 page paper considers some of the effects of urban sprawl on a Detroit suburban area. The writer considers the effect from ...

Local Area Networking and Wide Area Networking

In eight pages LAN's and WAN's are examined in a consideration of technology, implementation considerations, and global corporate ...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

ICT Segments in the Middle East

all aspects of ICT but some may be seen more in demand at different stages of ICT development. The development of ICT requires t...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Executive Position in Corporate Retail

if you want to move upward through the various job levels to a position of upper management or as a corporate retail executive, it...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Managing the Supply Chain in the Retail Grocery sector

there are just three levels of activities relative to supply chain management. Strategic activities emphasize optimizing networks ...

The Interpretation of Corporate Social Responsibility in the UK Retail Industry

This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by C...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

Government's Role In A Market Economy

do not believe government is the best resource for solving social or economic problems and that government involvement decreases b...

Leveraging Resources; The Retail Environment

of available lots ion main shopping areas or malls. These may be difficult to obtain, and may have a high rental or purchase price...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Organizational Behavior - Motivation, Groups, Conflict, Communication

theories mentioned attempts to answer that question. Vrooms expectancy theory says that an individuals momentary goal may be just ...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Oil, Finance and the Political Economy of the Persian Gulf

created a transposition route between these different countries, in addition to this other common factors such at the geological l...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Challenges and Practices for Ethical Recruitment

this is relevant in recruitment we can look at the concept of ethics and then look at ways in which there may be unethical behavio...

Private Investment in Rural America

To fairly explore the issues presented above it is first necessary to point out that rural Americans are represented by a variety ...

A Case Study of Spanish-Speaking Student Populations

teachers teach certain populations. The purpose of this study is to provide insight to teachers of multilingual classrooms. Godin...

4 Articles Summarized and Reviewed

in the past but in the spot on which they stand" (Ryden, 1999, p. 513). Ryden (1999) illustrates how the social function of lite...

Analysis of Country of the Pointed Firs by Sarah Orne Jewett

have fallen upon hard times. She does this with her first view of Dunnet Landing, as she describes it as a "coast town . . . more ...