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Essays 421 - 450

Reviews of Several Websites and Their Effectiveness

great difficulty in reaching the level of effectiveness that both of these companies have achieved. The threat of substitutes is ...

eCommerce Site Planning

In five pages this paper discusses management considerations with regard to setting up a website on the Internet. Four sources ar...

Psychological Research Issues

In six pages this paper discusses various psychological research issues including an assessment of American Psychiatric Associatio...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

1930s and 1940s' British Cinema and its Heterogeneous Mix

In seven pages the heterogeneity of such British films of the period as Alfred Hitchcock's 1938 The Lady Vanishes and Zoltan Korda...

Mood Disorder: Case Study

Being a temporary mood lifter, marijuana actually creates even more of a problem for someone experiencing the throes of major depr...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Internet Marketing of Mercedes, Lexus, and General Motors

the GM owners area (GM, 2005). The site is very easy to navigate with the shop area opening a new window and the front page being ...

Dogs R Us Company Website Plan

who considers that the dog is more than just a pet, but a member of the family. Again, a purpose of the site is very important bef...

Literature Review on Effective Presentation and Public Speaking

speaking industry, most of the other "trades," as they are called, also have a variety of articles that deal with presentation, pu...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Animal Rescue Website Evaluation

site then required no personal information such as name and address, merely indicating that the click had provided food. On this p...

WWW Sites on the Vietnam War

serves as a place where information, stories, poems and even artwork regarding the war can be exchanged. Another site that...

Nursing Diabetes Patient Education Internet Websites

on diabetes into categories and addresses these topics on separate web pages, as does the first site. The homepage explains that t...

Orbitz Travel Marketing

know that 2001 would deliver a crushing blow to the travel industry in the form of terrorism, one author notes, "The year 2000 was...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Tourism's 7 Ps

a new customer when compared to the cost of keeping an existing customer (Thompson, 1998; 29).It is also necessary that the provis...

Commentary on Webvan, Albertsons.com, and Safeway.com Websites

note. I use an iMac. At the print coupons site, there was a message: Our coupon printing technology is not supported ... or Macs r...

Marketing Mix of United Kingdom's Royal Mail

the consumers. An alterative paradigm of liberalisation has also been proposed, and when looking at postal services in terms of th...

Analysis of Expedia.com

of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because...

Differences Between B2B AND B2C Web Sites

the value chain (Muhamed, 2002). Others point out that the major difference between B2B and B2C, when it comes to electro...

Organization of a Website

who maintains a web site. Hence, at the beginning or the end, the authors name on both an essay and web site, should be visible. ...

Community Programs and Juvenile Delinquency

do acknowledge that targeted community-based programs can help by offering troubled youth a place to hang out, go to in event of f...

Borden's Theory and Marketing Mix Development

as more comprehensive that McCarthys 4 Ps. However the 4 Ps does simply these ingredients, bring them into four main categories; t...

Mixed Economy of Care Improves Quality of Life For the Elderly

there were no caregiver present to assist the elderly individual during the day and evening, the frail older person frequently fou...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

Pneumonia and Tool for Data Collection

"yes" response to a question requiring clarification takes the user directly to the point where that clarification can be entered....

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...