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Essays 151 - 180

A Plan For Diversity

how to implement an effective diversity plan. Implementing Diversity in the Workplace According to the 2010 census, the racial ...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

Annotated Bibliography for Research on Southwest Airlines

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi...

The Latest Ways to Analyze Business Data

It is very hard for a business to gain a lasting analytics competitive advantage yet some companies have done just that, such as W...

Overview of Differentiation Strategy

In five pages how competitive advantage can be achieved through differentiation strategy is discussed with Michael Porter's theory...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

Case Study of Honda Motor Company

In nine pages this case study examination of Honda includes stakeholder expectations, Porter's competitive advantages, financial s...

Cost Saving Measure and Developmental Assistance Offered by Value Chains

In ten pages this paper discusses supply chain cost saving and competitive advantage development through value change with PVCs an...

Internet and HRM

In five pages this paper examines the impact of globalization upon human resource management and how competitive advantage can be ...

Organizational Multiculturalism

In eight pages this paper examines workplace multiculturalism in a consideration of competitive advantage, organization, and marke...

Origins of Ford Motor Co. and its Current Strategic Development

in existence. Founded in the 16th of June 1903 with the grand total of $28,000 the corporation papers were filed in Michigan by He...

Bolivia and Cell Phone Marketing

In sixteen pages this paper examines how to market cellular telephones in a region like Bolivia that does not even have complete s...

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

Autocracy v. Participatory Management Effectiveness

In eleven pages this paper argues that autocracy or dictatorship is inferior to participatory management in this consideration of ...

Business and Competitive Intelligence Techniques

In twelve pages business is discussed in terms of competitive intelligence techniques and their value, with applications, advantag...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Positive and Negative Aspects of Pharmaceutical Industry Acquisitions and Mergers

the sellers market is under pressure both by national governments and US health maintenance organizations (HMOs) to hold minimize ...

Lockheed Martin Tactical Aircraft Systems

In eight pages this paper features LMTAS in a consideration of how competitive advantage is maintained. Fourteen sources are cite...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...