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Essays 91 - 120

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

Politics and Soft Money

In five pages this paper examines the political role soft money plays. Four sources are listed in the bibliography....

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Politics and Money

some progress made, in that campaign contributions of "hard" money-money that is given directly to candidates-has been capped and ...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

The Influence of Tobacco Money in U.S. Politics

gave more than $32.6 million in PAC and soft money contributions to politicians of both parties (Tobacco Interests, 2002). The rea...

Senator Hillary Rodham Clinton and Her Political Baggage

the media could be used to their advantage in these areas, so it is difficult to summarily dismiss the female campaigns to necessa...

Internet Opportunities for Third Party Political Candidates

a very close election and whether or not the timely information was derived from the web, there would have been chaos. Still, the ...

Campaign Promises and Crime

cities in the United States. Of course New York and Los Angeles had greater numbers of incidents of crime, but New Orleans ranked...

Strategies in the 2004 Presidential Campaign

and many of his henchmen. The Presidents campaign has also pointed to the strides in Medicare prescription coverage. The basic s...

Political Parties and How They Developed

This development, in fact, went hand-in-hand with the concept of democracy itself. Political parties emerged as important e...

Political Races: New Mexico: 2006

candidates and smear campaigns, in combination with what the candidates have done, good or bad. In the examination Bill Richardson...

Good Government Do Not Political Campaigns Make

on wooing only the most likely voters, and that group generally includes educated, white, fairly well off, middle aged people with...

Spending and Political Campaigns

party has a particularly clear agenda for changing the dynamics of campaigning and governing. While the Republican Party has split...

Presidential Elections and the Practice of Negative Campaigning

In six pages this paper discusses the origins of negative presidential political campaigning. Six sources are cited in the biblio...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

Germany and Direct Marketing Campaigns

In ten pages what would succeed and what would not in terms of direct marketing campaigns are considered within the context of Ger...

Black Politics and Deracialization

In five pages campaigns of black politicians are examined in terms of the use of deracialization as a political strategy that incr...

Political Campaigns That Are Negative and Their Effects

In fourteen pages this essay considers Stephen Ansolabehere and Shanto Iyengar's 'Going Negative: How Attack Ads Shrink and Polari...

Internet and Political Campaigns

In five pages this paper examines the growing political importance of the Internet and considers how it was used during the presid...

California's Gubernatorial Campaign Between Dan Lungren and Gray Davis, the Issues, and the Media

In five pages this paper examines this gubernatorial contest in a consideration of the political campaign role of the media. Five...

Behind the Oval Office by Dick Morris

In five pages Morris's book and the political theories it reflects as well as the author's employment of sociological theories are...

New Jersey Politics and the Reelection Bid of Sen. Lautenberg

In ten pages this research paper discusses the 1994 reelection campaign of Sen. Lautenberg from NJ in a consideration of his backg...

The Political Dilemma of Bill Clinton

Political issues surrounding former President Bill Clinton are discussed in this paper. Included are Whitewater, Monica Lewinsky, ...

San Francisco Public Campaign Finance

deal of attention and scrutiny. This paper will explore the issue of campaign finance in the current political climate, using the ...

The Use of Social Media in Political Campaigns

candidates. Catone (2007) remarks: " The candidate du jour you want to buddy up to online isnt necessarily the one people think is...

Financing Services Mandated by the Federal Government

Many services are funded directly from local money, others are a combination of local and state money, and still others have fundi...

Political Campaigns and the Media

This paper considers the power of the media and how presidential campaigns have evolved. There are three sources in this four pag...