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Essays 61 - 90

Aging Population's Impact on Adult Education

no longer the rule and the part-time student population is increasingly made up of adults who are older than the traditional 18 to...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

early 1970s, the Marlboro Man continued to dominate advertising; his weather-beaten visage creating a vision of virility and rugge...

Morgan’s Home v. Martucci, et al

this sales force sign this agreement, Morgan was protecting this valuable asset. This agreement explicitly stated that the employe...

Philip Morris Plan to Reposition

USA, which manufactures L&M, Parliament, Virginia Slims, Basic and Marlboro cigarettes; US Smokeless Tobacco Co, which produces Co...

Article Review, Morris and Tay (2008)

This article review provides a summary and evaluation of Morris and Tay (2008), which refers to procedures associated with insert...

Telefonica and Philip Morris Organizational Structures

development and information services (Philip Morris, 2010). The traditional structure of an organization where decision are made...

Philip Morris Management

In eight pages this paper evaluates the management of the Philip Morris tobacco company. Seven sources are cited in the bibliogra...

Cigarette Marketing at Philip Morris and R.J. Reynolds

premium brands by the same manufacturer (Beardi, 2001). As such, what the cigarette companies attempt to sell is image and self-es...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Biography of William Morris

forever jolting him by its sheer majesty, giving him what we would now call an almost spiritual global sense" (Wise-Lawrence, 2003...

Changes by Jim Wiatt at the William Morris Agency

the head of the agencys music operations to leave as well, citing "philosophical differences" in terms of the agencys focus and di...

'What is Postmodern Illness?' by David Morris

time, cats were associated with Satanism. One medieval pope actually issued a decree that all the cats in Christendom should be ki...

Kraft Inc. and Philip Morris Companies

review the circumstances of that attempt. Kraft Background (Pre Acquisition) Businesses former focus on diversification see...

Mr. Death Film and The Picture of Dorian Gray

In many ways, the evil and rotten-ness which the portrait comes to represent are exemplifying the monstrousness of society as a wh...

The Ethics of the Phillip Morris Company

of nicotine and also that cigarettes not a drug and not addictive. Other tobacco company CEOs also testified cigarette smoking not...

Performance Assessment of Altria Group Inc.

by taking the stock divided by the sales and then multiplying this by 365. Changes in this may need to be investigated, for exampl...

Morris County, New Jersey's Civil War Contributions

a Northern state that had Southern sympathies during the war ("Jersey," 1994). He describes the border state status as the product...

Outline of a Medieval Game Plan

get all ten men around the board and back to their starting positions. Whoever first accomplishes this is the winner of the game....

Human Needs, Human Resources, and Human Resource Management

to Kramer (1997), the current trend within the fundamental basis of business operations is to establish a sense of empowerment, bo...

Morris West's The Devil's Advocate

was while he was stationed in Queensland that Morris wrote his first novel. It was titled "A Moon in My Pocket." "It was based on...

The Clintons and Partners in Power by Roger Morris

In five pages this book report discusses the portrayal of Bill and Hillary Clinton in Roger Morris' text and its particularly nega...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Philip Morris Tobacco Company and Business Values Integration

In ten pages this paper examines business values integration as it pertains to Philip Morris in an evaluation of social responsibi...

Books on Young Horses and Schooling

In five pages renowned equestrians Anne Kursinski and George Morris are discussed in a consideration of sport horses and how to tr...

NJ's Morris County and Senior Citizen Services

In six pages this paper presents a service expansion proposal to more adequately meet the needs of the elderly residents of Morris...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

SWOT Analysis of Philip Morris Tobacco Company

In seven pages the Philip Morris Company is subjected to a SWOT analysis and the many lawsuits filed against it in recent years ar...

Stock Prices and Tobacco Companies' Negative Publicity

In eight pages this paper examines the effects of negative publicity upon the stock prices of 2 tobacco companies with a considera...