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Essays 181 - 210

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Leadership in Healthcare

be appropriate for healthcare. Individuals have knowledge and expertise regardless of their level of certification and need to be...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Two Approaches to Workplace Communication

prepare humanity for a shared existence with its fellow man, which serves as the ultimate foundation of a more humane and democrat...

Sexual Images of Women in the Media

to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...

Small and Medium Sized Companies and Global Marketing

due to the competitive nature of business in general, this again is no longer the case. Small and medium sized businesses must exp...

Leadership That is Effective and Good

on good leadership qualities. A good leader is someone who can motivate and make positive change in society or within the framewor...

Using Adrenaline to Treat Anaphylatic Shock

(called IgE) (ONeill, 1990). This then sticks to other cells such as the mast cells or the basophils, this is a chain reaction as ...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Sociological Theories and Mass Media

This research paper pertains to the way in which media influences society from the conflict, structural functionalist and symbolic...

Questions on Media, Power and Culture

This research paper covers a variety of topics that pertain to media in contemporary culture. Topics include social media, the Hol...

Mental Health Changes on TV

For decades, the media has portrayed people with mental illnesses or disorder in such a way that others did not want to be around ...

The Mass Media and Black Americans

6 pages and 7 sources. This paper relates the fact that the mass media has promoted a variety of ways of viewing African American...

Dr. Martin Luther King Jr.'s Message and the Media

In five pages this paper examines the media's role in presenting Martin Luther King's civil rights' message in a consideration of ...

Ad Banning and Broadcast Media Advertising

In a paper consisting of twelve pages the decision to ban advertising from the broadcast media is examined with the position suppo...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

Gap Between Youth and Adult Culture Growing Wider

our new culture with such new pursuits as video games, new styles of music, and even new forms of art that play a negative role in...

Immunizations, Current Knowledge, and Mass Media

reported unusually harsh outbreaks of influenza and the potential for harm, increases in the pursuit of immunizations in young chi...

Contemporary Women and Sexism

Women At the turn of the century, very few women worked outside of their own home. Many women actually were very intelligent and ...

Best Media Selection

after work. This alone is no sufficient to determine the target market and as such the media that can be used. If we look more c...

Cultural Images in the Media

The broader version promoted by Hall is that a "text" of any kind - "be it a book, movie, or other creative work - is not simply p...

News vs. propaganda ratio in Qatar

(ruler) who is somewhat open minded (CIA Fact Book, 2002). Also, with English as its second language (Arabic is the official langu...

Martin P. Wattenberg's Decline of American Political Parties

In two pages this 1996 text is reviewed regarding its treatment of the media's role and the management of political parties. Ther...

U.S. and Religious Minorities

In six pages this paper discusses the media's portrayal of U.S. religious minorities with Judaism, Santeria, and Catholicism among...

Media and Religion

print to radio and television broadcast to influence the receptors impressions, attitudes, and opinions of religion and religious ...