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Essays 31 - 60

Marketing the Harley Hydrogen Cycle

Currently there is no commercially-produced motorcycle operating on hydrogen fuel. After years of trial and error, however, there...

Amazon, BMW and GM

be front loaded, so these are likely to be over stated in considered on market terms. BMW BMWS are seeing a pattern of increasin...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Ford Motor Company - SWOT And Recommendations

but GM is the largest (Bryant, 2007). * Restructuring efforts: Ford sold Hertz Rent-a-car company. GM owns Direct TV as well as th...

Harley-Davidson's Financial Comeback

so in the 1960s and 1970s that the common saying about Harley-Davidson motorcycles was that a five-mile trip consisted of riding f...

Success, Failure, GM and Toyota

only has failed to product a quality product, but they have failed in their long range goals and plans to keep their company from ...

Student Case Study Analysis of H2 Marketing

this information to come from the case study, the target market decision that GM made in looking at different markets for the H2, ...

Analysis of GM's External Environment

for the whole of America (Welch et al, 2005). GM is in terrible shape. This giant of a carmaker is carrying a $1,600 per vehicle...

Automotive Market's Microeconomic Analysis

to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...

Acquisition and Maturing of Motor Skills

as the final common pathway, the key parts of which include the motor components of the reflex arc. Neurons are also classified i...

Overview of YTM

If the interest rates decrease, then 5% would be a good investment, and as such the original purchaser may choose to sell the bond...

Acquired Brain Injury Patients and PT

every one-thousand children. Some forty-one thousand children aged five to fourteen in the U.S. alone are inflicted with this con...

Employment Outsourcing

II. OFFSHORE IMPACT The growing trend of outsourcing (also called offshoring) IT services beyond United States borders is s...

Success of Toyota and its Reasons

in which they have different cultural HRM practices. For example, according to Hofstedes model there is a greater level of distanc...

Political Themes in Sinclair's, Flivver King

again, through characterization, the subtle nature of the differential is conveyed. There is a clear connection made between indus...

Australia's Holden and GM's Resurrection of the Pontiac GTO

In eight pages this paper discusses the resurrection of the Pontiac GTO by General Motors with construction taking place at Holden...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

Waltham Motors Division Performance

is directly related to the number of units it produces. In his report, the accountant takes great pride in pointing out that Walt...

Information Technology's Pyramid Levels

for creating value for the larger organization, providing a "map" of precisely where the organization needs to be going next. ...

Section XIII of the Motor Traffic Act of Australia

because he became angered with the way Jayne was driving, took matters into his own hand. He followed Jayne to a parking lot where...

New Synthetic Motor Oil Development

time, there was, of course, virtually no interest in a synthetic motor oil anywhere outside of a laboratory. Application in aviat...

Automobiles' Power Windows

explains it this way: "a small electric motor is attached to a worm gear and several other spur gears to create a large gear reduc...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Motown and Berry Gordy

Vegara, and "Urban Crisis" by Thomas Sugrue. Berry Gordy and Motown Berry Gordy is considered to be the father of Motown. "In ...

General Motors and Rose Perot Case Study

he or she sees fit. The merger was not a good idea to begin with. Because of the head to head conflicts between Ross Perot and ...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

History of U.S. Sexual Harassment Legislation

simple discrimination against women (Wyatt, Background, 2000). One of the bases of their arguments was that the women harassed wer...

HRM and Shortage of Labor

the automotive industry so while suppliers may be facing critical shortages in skilled labor, the major auto manufacturers themsel...