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Essays 61 - 90

Considerations before Entering the Global Marketplace

The writer discusses some of the things Blue Chip Franchise Corporation (BCFC) should consider before it moves into Dubai, includi...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Purpose Of Business Research And Research Proposal

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

How to Tell Your Boss About Defects

year. The big Firestone tire scandal eventually killed 271 people. The company knew there was a problem in 1998 and did nothing ab...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

Mexico's Revolution and the Impact of Race and Class Issues

In ten pages this paper discusses how Mexico's desire to achieve freedom from Spanish rule was ruled by race and class issues. Se...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

NAFTA's Economic Effects on Mexico

In seven pages this paper discusses how NAFTA has influenced Mexico's economic positioning in an examination of benefit inequality...

Mexican Politics and Citizen Impact

people who were some of the most developmentally and socially advanced known to humanity. It has survived invasions and wars, att...

Mexican Globalization and the Zapatista Movement

In ten pages this paper examines how globalization concepts of capitalism, money markets, investment, and the banking industry res...

South American Politics and the Military

In four pages this paper discusses Chile, Brazil, and Peru in a consideration of how the military influences the politics of South...

Overview of GNP

In five pages the Gross National Product is examined in a consideration of various components such as total spending by consumers,...

El Gesticulador Y Otras Obras De Teatro by Rodolfo Usigli

class and social structure. The Europeans had taken it upon themselves to carve out a seemingly better existence for the colonize...

Mexico's Employee Relations and Their Cultural Aspects

In nine pages Mexico's employee relations are discussed in terms of the cultural differences a US multinational corporation can ex...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

The Death of Artemio Cruz by Carlos Fuentes

war, he also lost the only woman who ever loved him. Fuentes has him pay for his greed and love of power in that all of the subseq...

Overview of the CSPC

In eight pages this paper examines the legislation that was passed which led to the founding of the Consumer Product Safety Commis...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Broken Spears by Miguel Leon Portilla

In seven pages this paper reviews the text that reviews Mexico's conquest by Spain. There are no other sources listed....

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

The Issue of Child Labor

5 pages and 10 sources. This paper provides an overview of the issue of child labor and its use in many different countries. Spe...

Latin America and Neoliberalism

In four pages this paper examines Latin American neoliberalism in a consideration of Mexico's failures both socially and economica...

The Transformation of the Role of Women in Mexico

4 pages and 5 sources. This paper provides an overview of the changing role of women in Mexico during colonialism. This paper pr...

New Year's Day 1994 Zapatista Revolution of Mexico

Chiapas. Politically, marathon peace talks with the government have disappeared from the front page and may soon break off altoget...