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Essays 691 - 720

TGI Friday's (Case Study Analysis)

there is an unusually high rate of staff retention at Fridays establishments. The case study highlights the fact that there is mu...

Zebra Beer

such a degree that the profit margin is lower (Rosenthal and Twells, 1999). The uncertainty of what to do about the pricing is r...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Overview of GM

In five pages an overview of General Motors is presented in an analysis of market structure, elasticity, accounting ratios, and ot...

Gateway and Dell Websites

In seven pages these two computer manufacturers' websites are evaluated with a brief corporate description provided and then an an...

Video Store Start Up Business Plan

In ten pages a proposed video store in a small town in Ohio is examined through a business plan that includes objectives, mission ...

A SWOT Analysis of Carnival Corp.

The writer uses a SWOT analysis to discuss the market position and possible future of Carnival Corp., the parent of Carnival Cruis...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

The Marketing of Snowboards

the same time conveniently weeding out all the other items that do not pertain to his concerns. It is important for the student t...

Several Models or Tools of Project Management

In eleven pages this paper examines decision tree tools, fault tree, event analysis, resource planning, Gantt charts, ans PERT as ...

Rural Hospital and Healthcare Finance

In twelve pages a Washington State Island Hospital is the focus of this consideration involving rural hospital maintenance and fin...

Country Analytical Framework Formulization

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

Format and Programming of 4 Major Radio Stations in New York City

In fourteen pages this paper examines 4 popular NYC radio stations WLTW, WWRL, WQHT, and WBGO in an analysis of their format, prog...

The Reasons for Income Differences

It has been said that the middle class is disappearing and income variances are widening. In seven pages, this writer discusses wh...

Home Delivery Hardware Store's Marketing Plan

In fifteen pages this paper examines the fictitious Widgie's Widgets Hardware Delivered to Your Home in a presentation of a market...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

N2K and CDNow Merger

customer wish list that the customer may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreem...

Overview of Real Estate Practices

In fourteen pages this paper examines market analysis and appraisal in a real estate practice' overview. Seven sources are cited ...

Case Study Analysis of ValuJet Airlines

been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...

UPS

of the economy. Significant downturn in the economy could adversely affect the companys continued growth. OPPORTUNITIES AND THRE...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Tropicana Juice Marketing by PepsiCo

drink operations include the business of Seven-Up International. Pepsi beverages are available in more than 190 countries (PepsiCo...