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Essays 541 - 570

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

General Mills and Ready to Eat Breakfast Cereal Market

recommended that the organization continue with a strategy, but ensure that there marketing helps to enhance the level of differen...

Comparative Advantage of Dell Computer

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...

Changes in the Sports Car Industry

In nine pages this paper examines sports care industry changes, micro and macroenvironmental issues, and concepts of core marketin...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Financial Instrument Known as Reinsurance

In thirteen pages this paper discusses the financial uses of the reinsurance industry in a consideration of how capital markets an...

Mexican Globalization and the Zapatista Movement

In ten pages this paper examines how globalization concepts of capitalism, money markets, investment, and the banking industry res...

Overview of Sports Marketing

In eighteen pages this paper discusses twenty first century sports marketing in a consideration of present issues and what the fut...

Forest Industry of Canada

In five pages this paper presents an historical overview of Canada's forestry industry in a consideration of companies and the gen...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Reporting on UK Retail Industry's Supermarket Sector

share of 9.7 and Asda had 6.% putting it behind both the C-op with an 8% market share and Safeway with 7.1%. The situation was v...

Qantas and Airline Industry's Ethical Considerations

a founding principle was that of the desire to do it is an ethical way, this may have included environmental concerns to reduce po...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

Kranz Industries' Consultant Report

In five pages this paper considers a consultant's reported recommendations to Kranz Industries' owner. There are no sources cited...

Automotive Industry's Largest Players

In nine pages this paper discusses how scope rather than scale economies are the primary focus of the largest manufacturers of aut...

Aviation Industry's Air and Noise Pollution Management

nitrogen oxides, sulfur oxides and hydrocarbons - not to mention the carbon monoxide from ground vehicles - was the cause of the c...

Airline Industry's Fate

only a temporary situation. The aftermath of September 11th has created a fearful flying public, but soon that will deteriorate a...

Elevator Industry's Hydraulic Oils

areas, such as the impact on the surrounding environment. Even small quantities of leaked oil can result in widespread areas of po...

Oil Industry's Changing Technology

In twelve pages this paper examines how the oil industry changed in the 20th century due to such technology as satellites, compute...

Aviation Industry's Competitive Structure

In seventeen pages the airline industry is examined in terms of its structure and the influences such as entry barriers, performan...

Technology, Electronics Manufacturing, and the Restaurant Industry's Product Life Cycle

different equipment or different raw materials than those currently being used for the existing product line. This initial stage ...

Different Industries' Entry Threats

(2004). Any restriction creates a barrier. Government regulation, patents needed, assets as well as other things, all create barri...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...