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Essays 91 - 120

Death in Venice and Him with His Foot in His Mouth

that he dies of a broken heart. The relationship among art, passion and intellect is really the heart of the story. Mann has very...

Antimicrobial Therapy, an Overview

This research paper describes the categories used to classify antimicrobial agents, the differences between viral and bacterial in...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The Impact of Changing Credit Rating on Equity Prices

the measures are not a precise measure of the risk of default that a firm presents, but they are used as a standardised measure ag...

Internet Automobile Shopping

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

Housing Market Economics

to appreciate over time. Just as Adam Smith observed with the overall economy, the natural progression is expansion. The speed w...

Marketing and Health Care

with more knowledge than they may have had in the past. On the other hand, as they say, too much knowledge can be dangerous. Physi...

Regional Integration

it (Oxfam Education, 2007). This alliance had two primary objectives: to forestall another war, i.e., to encourage and foster peac...

Economics of the Housing Market

formerly were the "hottest" markets in the country, buyers and potential buyers finally have come to the point of realizing that t...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Autocorrelations and Abnormal Returns Prior to Stock Splits Considered in the Context of EMH

that will support this hypothesis. The idea is that, at any given point in time, the price of the stocks or securities, will refl...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

U.S. Family Impact of Prohibition

capita per year by those Americans that were considered of drinking age (Foner and Garraty, 1991). Obviously, alcohol con...

Negative Externalities Correction

The producer bases his assessment of costs and prices at the level of private optimum, Q1, while the true level at which these qua...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

National Health Service and Health Care Marketing

And, in truth, the world of industry, all industries, is expected to only become more complex and more competitive. Without proper...

Political Campaigns That Are Negative and Their Effects

In fourteen pages this essay considers Stephen Ansolabehere and Shanto Iyengar's 'Going Negative: How Attack Ads Shrink and Polari...

Media and the Function of Profit

possibly ignore more pertinent issues. For example, prior to 911, the media was obsessed with the disappearance of Chandra Levy, p...

Foreign Policy Successes and Failures for Bill Clinton

help integrate the newly democratic Russia into the West but Clinton did nothing but antagonize Russia by supporting the expansion...

4 Types of Business Messages

and personable air of the workplace environment. While you have achieved all these goals from a personal perspective, you have al...

Starship Troopers: Fascist

many have actually won, yet they continue to wage war against nationalistic tendencies to seek out cultural conformity in the name...

Is Working Too Many Hours Good?

There are some who feel that working overtime is good because it allows an individual to get ahead at work, or that it allows them...

Mandatory HIV Testing for Pregnant Women

transmission of this disease (Chow, 2005, p. 38). In other words there is no disagreement over the positive benefits of HIV screen...

Volunteer Tourism

The majority of literature on volunteer tourism focuses on the potential positive benefits resulting from the two advantages. Howe...