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Essays 61 - 90

Porter's Analysis Athletic Apparel

market. The power of buyers is also strong. Tastes have changed over the years. Our youngest generation, the Millennials, do not ...

Nike, Inc. Import and Export Problems

In nine pages this paper examines how Nike's import and export problems found global market solutions. Eight sources are cited in...

Nike's Late Financial Results

In ten pages this paper examines Nike's general accounting methods from conservative and liberal reporting perspectives. Nine sou...

Sweatshop Controversy and Nike

In five pages this paper examines Nike's sweatshop controversy. There is an inclusion of an outline and five sources are cited in...

Nike in the 1990's Harvard Business School Case Study 9 595 102

In a case study consisting of seven pages Nike's focus during the 1990s is considered with a recommendation that its core business...

Financial Future of Nike

In five pages this paper analyzes Nike's financial future in an examination of data and industry assessments. Six sources are cit...

Outsourcing Overseas and Nike

In five pages this paper discusses Nike's economic reasons for outsourcing overseas. Four sources are listed in the bibliography....

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Current Strategy of Nike

In eight pages Nike's recent industry changes are examines in a consideration of its present strategy with a SWOT analysis include...

Nike and International Strategies

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

Women's Footwear as the Focus of Nike

lounge and diaper changing facility (2001). A concierge with parcel delivery to local hotels is also included (2001). After the t...

Past Ten Years of Nike

In nine pages this paper discusses Nike's actions over the past decade in a consideration of global strategy, competition, resourc...

Los Angeles Clipper Hats from Nike

overseas. It uses 125 such manufacturers in China alone, another 19 in Taiwan, as well as several hundred manufacturers in 53 oth...

Supply Chain Management of Nike

important role in the evolution of supply chain management. While still in flux as it continues to evolve, that role is seen as o...

Brand Values and Design Relationship at Nike

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

External Environment and Nike

of its offshore contract manufacturers, located primarily in Asia. The irony lies in the fact that Nike long has been viewed as a...

2002 until 2005 Nike Stock Changes

Nike and Reebok traditionally have traded the leading position in their industry, at least in terms of sales. Skechers is always ...

Reebok and Nike Financial Statements

Beginning with annual revenues, this statement deducts gross divisions of expenses to arrive at net income, which doubled from 200...

Global Value and Supply Chain of Nike

market where there are few barriers to entry and the customers hold a great deal of power due to the high level of substitutes....

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Influences on Supply and Demand

There are many ways fo cionsideitn this, one is with the use fo a demand equiaion. There are many aspects that can be placed into ...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...