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Essays 391 - 420

Nike and Marketing

In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography....

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Multinational Nike Corporation

In ten pages this research paper considers the SEC reported earnings of the multinational corporation Nike. Seven sources are cit...

Overview of the Footwear Industry

In twenty pages Reebok and Nike are featured in this footwear industry overview that considers practices within the industry, corp...

The Nike Corporation in the 1990s- a Case Study

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

Nike and PR

and its own corporate code of conduct, and more specifically, that women workers at facilities producing shoes were subject to und...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

Russia and Nike

In five pages law, politics, and culture are examined as each relate to the Russian market entry of Nike with strategic positionin...

Nike and Financial Future Forecasting

In seven pages this paper discusses Nike and considers financial forecasting for the future of this highly successful shoe company...

Investment Possibilities of Adidas Salomon AG and Nike

as seen in Asia and China. However, in more recent years these countries have also increased the level of regulation in order ...

Market for Sport Shoe Trainers

2004 and 2009, and the main purchases are males, who make 52% of the purchases (Euromonitor, 2005). Most of the goods are sold th...

Views of the Financials of Companies like Reebok and Nike

Table 1 below. Both companies Table 1. Comparison of Nikes and Reeboks Cash Flow Activities, 2002 - 2004 (in thousands) Nike ...

2005 Annual Report of Nike

currency risk 2002 - 2003, discussed in "Trends" below. Profitability Profitability has increased in all measures, includin...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

Student Exercise Program and Nike Proposal

routine that is both fun and productive is to stave off the undesired alternative of obesity. Research indicates there are partic...

Marketing and Strategy

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

Wal Mart and Nike

13.1 should increase transaction costs. One retailer is placing one very large order with one manufacturer, and the product is be...

Human Demographic Information and Market Research

which also is of importance to marketers. Further, older teens are close to adulthood, and they can be expected to continue to bu...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

Free Markets and Sustainability

individuals can and do own companies and have the freedom to buy and sell (Hunter, 2003). The goal of these individuals is to ope...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Ethics at Nike

Nike is often criticized, with the accusation that they are an unethical company exploiting low paid workers in developing countri...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

NIKE, GLOBALIZATION AND ETHICS

only among its suppliers and contractors, but also the factories that are subcontracted to. In this paper, well examine a ...

NIKE, COMPETITIVE AND ENVIRONMENTAL FORCES

constant and strong. What factors are the most critical to compete successfully in this industry? The interesting aspect ab...