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Essays 61 - 90

Angels with Dirty Faces (1938): A Review and Analysis

a realistic glimpse into troubled American youth that did not compromise moral values or the integrity of the film. Judging by th...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Essay Summaries

This essay summarizes several essays in the Longwood Reader. The paper provides the major points and support as well as the reader...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

Case Study : Mt McKenzie Winery

to increase sales even more outside the country, emphasizing both the U.S. and Britain first and then, considering other European ...

The Eyes of Dr. Eckleburg

no face, instead, the eyes are behind an enormous pair of glasses which are sitting on a non-existent nose (Fitzgerald). Nick, who...

Semiotic Analysis of Print Advertisement

and a silky pink tank top. The top has spaghetti straps and leaves her arms and shoulders bare; it also leaves perhaps 8-10 inches...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Print Media and Wealth and Power

the idea. The client hires the ad agency to put their information on the pages of magazines, newspapers, and in other forms of med...

Signs and Symbols in a Coca-Cola Advertisement

there is little writing and there is a very clear image. The first signifier to consider is the top line of text, this is all in b...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Offer and Acceptance in an Australian Contract Case

a advertisement using a social networking site, so that the advertisement appears on the internet. However, we do not need to look...

Specific Culture Marketing

audiences. One company that achieves this is the insurance company Cigna. In a recent advertisement that show a father and two ch...

Advertising and Opinion Leader Techniques

psychology and the way in which a person reacts to certain stimuli is a requirement. TARGET AUDIENCE The target audience ha...

Razor Advertisement Analysis

by men which are targeted at women, as gift-buyers, but they would tend to emphasise the advantage to the buyer, rather than to th...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Advertisement Designing

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

Analyzing Martha Stewart Everyday Colors® Advertisement

which begins, "We have 256 wonderful paint colors. You have infinite possibilities" (Martha Stewart Everyday Colors, 2003; p. 45)...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

English Law Regarding Contract Law

If this were an acceptance this would have to be an "unqualified expression of assent to the terms proposed by the offerer" (McKen...

Alcohol Advertisements and College Student Binge Drinking

missing classes, falling behind and ultimately losing whatever funding may have accompanied ones higher education is but one repre...

Self-Regulation Within the Liquor Industry

out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most a...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...