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Essays 91 - 120

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Replenishment, Forecasting, Collaborative Planning, and Factory Gate Prices

will be required or even of error rates of any other items that can be measured statistically. To replenish can be defined as "...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

Toxic Taco’s; The Arguments Surrounding GM Crops

that GM crops have been put through. The consideration can be looked at from a commercial or business perspective, from a govern...

Ethical Issues with Regard to Marketing Prepackaged Foods to Schools

of revenue for under-funded schools, it is difficult to get them removed (Van Staveren and Dale, 2004). They contain, in addition ...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

Marketing and Ethical Issues

In six pages ethical practices are discussed with the role marketers and marketing departments play in achieving honorable corpora...

Global Marketing and Ethical Issues

This research paper consists of seven pages and considers global product marketing and the ethical considerations involved in such...

Internet Marketing and Ethical Concerns

In five pages 'cookies' and bulk email as they relate to the Internet are discussed in a consideration of ethical concerns and the...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

Hospital Pricing and Marketing Ethical Issues

employers are increasing employees portion of premium payments or ceasing to contribute anything at all. Many employers have ceas...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Overview of the Fictitious Toyo Tire Company

good position. First, there is the reputation behind the long-term brand name. Second, there are the solid distribution channels...

Function of Government within the realm of Private Business

to be applied as appropriate" (Should Agricultural Subsidies Be Abolished, 2002). Others against government subsidies sit...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Workplace Dilemmas and Ethics

not necessarily be unethical, it will depend on his contract and he may simply be a poor leader. There are a number of ethical i...

The Marketing of Innocent Smoothies

separately. 2. Question 1; Environmental Trends and Opportunity It may be argued that the product they developed fitted in well ...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Why Has Packaging Become Such A Significant Part Of Marketing Activity?

be associated with a more sophisticated style and more class, this is why more children products, from toys to food, will be in br...

Strategies to Diversify in Medical Education

This paper has several related sections: argument for diversifying products and services of medical university, possibility of ent...

Clinical Trials in Offshore Markets

In a paper of three pages, the writer looks at clinical trials in offshore markets. The ethical and legal attributes of such trial...

VIRAL MARKETING: IS IT ETHICAL?

Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...

UNETHICAL BEHAVIOR OF PHARMACARE IN CONNECTION WITH AD23

Answers questions pertaining to the business, marketing and advertising non-ethical behavior used by PharmaCARE in its distributio...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Ethical Position Paper on Advance Directives, Ethical Decision-Making and Utilitarianism

wishes, she would remain on life support. This scenario has several ethical implications from the nursing or medical professional...

Ethical Objectivism and Ethical Relativism Concepts

In five pages this paper examines ethical objectivism and ethical relativism from a philosophical perspective. Two sources are ci...

Bioethics Advanced Essays

This paper contains ten pages and discusses the complexities of bioethics by summarizing the biology of HIV and the disease produc...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...