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Essays 361 - 390

Marketing Strategies for Johnson and Johnson Company

and Johnson home.html). Johnson and Johnsons historical focus was the reduction of infection...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Fictitious Zulu Company Marketing Plan Sample

In six pages this paper presents a marketing plan sample for the hypothetical Zulu company with relevant headings and a plan asses...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Fictitious Company DuoLine Techniques of Marketing and Sales

In five pages this fictitious dual atomizer manufacturer examined in terms of its various marketing and sales techniques along wit...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

Merck and Company Inc. Business and Marketing Philosophy

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

The Impact on Labor Relations as a Result of Airline Deregulation

In a paper containing six pages the 1978 airline deregulation impact upon labor relations is examined through a discussion of such...

Successful Leadership Criteria

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

Autocracy and Leadership Styles

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Alaska Airlines and a Northern Future

In eight pages this essay considers Alaska Airlines' pilot preemployment criteria that is based less on college hours completed th...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Pilot Selection at Southwest Airlines

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

Success Story of Southwest Airlines

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...

Case Study Analysis of ValuJet Airlines

been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Dispute with United Airlines

This paper examines the airline dispute impact upon United Airlines in an overview that considers how safety issues have been impa...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Airplane Violence and Intervention Strategies

two planes plunged into the World Trade Center towers, controllers sent a text message to all United Airlines aircraft that told t...