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Essays 451 - 480

Small and Medium Sized Companies and Global Marketing

due to the competitive nature of business in general, this again is no longer the case. Small and medium sized businesses must exp...

E-Marketing Strategies for a Computer Company

benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by t...

Organizational Culture of SWA

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

American Airlines and British Airways Compared

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

Cause Related Marketing and Companies

line does not consider them cheap. Unlike a person on the street that one can walk by without a word, one has to answer the store ...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Czech Republic Sales of Widgets

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

Airline Information System Development

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

How Pilots Learn to Fly

mental or neurological difficulties such as alcoholism, epilepsy, heart attack or chronic heart disease, diabetes or other debilit...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Ryanair and Easyjet

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Nokia Corporation Analysis

year (Lee and Raza, 2000). Since Russia had been a large purchaser of mobile phones, Nokias mobile division experienced severe los...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Concerns and Issues when Launching a U.S. Business

employees are more aware that their jobs are more secure than they might be in the U.S. Because of these factors, factors such as ...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

Company Analysis of Qualcomm

Using its financial data, the writer examines Qualcomm primarily via its annual report. The process offers answers to specific iss...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...