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Essays 61 - 90

Strategic Decision-Making at Virgin Blue

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Australian Airline Industry

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

Small Domestic Airline Strategic Capability Development

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Planning Kerzner's Party

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

BOEING & AIRBUS JUMBOLINERS ARE SUPER PROBLEMS

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Southwest Airlines Fortune 500 Company Analysis

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Problems and Opportunities at Classic Airways

close scrutiny from Wall Street. Looking specifically at Classic Airlines and the individual situation there are some worry...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

EMPLOYEE AND HR ISSUES: CONTINENTAL AIRLINES

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

Assessment of the American Airlines Website

is the web address, or URL. In line with any marketing theory before a consumer can use a service or buy a product they need to kn...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Australian Market and Orkin Pest Control Company's Entrance

Australia Australia is a good place to do business, as it has a "familiar legal and corporate framework," along with few b...

Middle East and Mobile Phone Companies' Target Marketing

received by other base stations or passed on to the traditional network meant that the telephones provided a useful service not re...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Honda Motor Company - Analysis

South America, Asia, Oceania, Europe, Africa, and the Middle East (Honda, Global, 2008). Each area hosts research and development ...