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five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...

by imposing exorbitant fares on battered road warriors" (Tully, 2002, 42). Because the airlines have continued to raise the ticke...

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

in the operating revenue per ASM of 7.6 percent (Phillips, 2003). the operating costs per available seat mile (CASM) also increase...

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

mark - meaning high growth and low market share (BCG Matrix, 2012). Question marks tend to mean high demands and low returns becau...

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...