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Essays 811 - 840

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Post Second World War Gross National Product of South Korea

In ten pages this paper examines the post Second World War GNP of South Korea and the economic success this country has enjoyed. ...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

'Green' Product Development

In a report consisting of five pages developing products that are 'green' or environmentally friendly are discussed. Three source...

Product Defects and Crisis Management

this case, since the potential for a disastrous outcome is present. He can and absolutely should seek advice from Dr. Wilding and ...

Product Life Cycle Analysis of Starbucks Coffee

competing in fast-changing, unpredictable markets by scheduling change at predictable time intervals" (Eisenhardt & Brown, 1998, p...

South Africa and Electrical Dangers of Household Products

In South Africa the domestic environment sees the use of a range of fuels including biomass fuels as well as coal and paraffin (Le...

Educational Products for Health

In a paper of four pages, the writer looks at educational health products. Sample modalities are explored using a hypothetical cas...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Men's Consumer Products and the Use of Sex

Of course, the controversy does not stop with wagging a finger at the offender. The article goes on to say that Carls Jr., the ham...

Case Analysis of Engineered Products Division of Cumberland Metal Industries in 1980

process now wishes to purchase the curled wire cushions, but no decision has yet been made as to the appropriate pricing for the n...

Films and Product Placement

placing countless products in thousands of movies. If you give it any consideration, you will be able to think of quite a few exa...

Product Quality Improvement and Human Factors Engineering Impacts

CHAPTER 4 - RESULTS AND DISCUSSIONS . . . . . . . . . . . . 46 CHAPTER 5 - SUMMARY, CONCLUSIONS AND RECOMMENDATIONS . ....

Engineering Products, Politics and Power

divided this process of the development of culture and its maintenance into six steps which need to be followed in order to create...

CDC Article Summary and Media Consideration of Product Placement

of showings is taken into consideration (Turcotte, 1995). The "cost per thousand" (CPM)viewers on product placement is generally c...

Support and Product Services of SWA

it enters new markets on the basis of customer request and careful cost and potential revenue analysis, but it still is listed as ...

U.S. CPI Forecasts and Gross Domestic Product

which is the way this is usually predicted, then we take the January figure of 12198.8 and the January figures for 2006 and we can...

Glad Product SWOT Analysis

product, which was a potential market leader but had not yet been marketed on a large scale (Brandweek, 2002). The strengths ther...

Management of a Product Life Cycle

the product, for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cyc...

Product Safety Management and the Infamous Ford Pinto Case

7. Ford brought the Pinto to market in September 1970, in time for the 1971 models, as directed (Davidson, 1984). The development ...

Analysis of the Product Life Cycle of the Fax Machine

market decline. The development stage is the time when it is being developed and not available to be purchased. At this stages cos...

Overview of a Case Regarding Product Liability

that the process of selling the product is based on the belief that the sample or model from which this product was made is repres...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Cinema and the Placement of Products

as did the movie companies, which realiszed that the sweet manufacturer hadnt paid a cent" (Goodwin, 2002). With these realities p...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

Student Case Study on Optimum Product Mix for a Shipyard

contribution (axb) Repairs 40 520,171 20,806,840 Conversion 4 5,014,710 20,058,840 Offshore jacket 2 3,098,544 6,197,088 New build...

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

Banned Product Dumping in Foreign Countries and Ethics

People have to abide by an ethical code to ensure proper behavior among the worlds business population. Yet, again, who is to det...

Monopoly Competition and Product Differentiation

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...