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Essays 61 - 90

Failure of Boo.com

other dotcoms based on business to consumer will collapse. Lee (2002) notes that boo was one of the most widely publicised example...

Reviews of 3 Websites

not unconditionally trust what the author has to say since he is a self-proclaimed novice, yet that does not mean that his insight...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Two B2C eCommerce Websites Compared

In five pages http://www.eddiebauer.com and http://www.sundancecatalog.com are compared in terms of eCommerce Internet shopping wi...

Questions About Internet Advertising Answered

receive a refund for any portion of time it was unable to be presented to visitors to AdSource. The company further states that c...

Internet Commerce and Amazon.com

Target, Toys R Us, Office Depot, Weight Watchers and a whole host of other highly visible merchants. Banner ads - the mainstay of...

Amazon.com and Internet Jurisdiction

have been forced to cease operations. Today Amazon maintains sites in Austria, Canada, China, France, Germany, Japan, the United ...

Information Management at Amazon.com

In 1995, it was a given that anyone purchasing goods from an online retailer would need to supply a credit card in order to comple...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Introducing the Apple iPhone

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

Project to Assess a Market

Identify potential sample respondents from existing customer base. * Send out invitations * Create an attendee list from those wh...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Project Management and New Technologies

As the show demonstrated back then, wireless technology would become the most important technology in the field of communications....

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Mozart Effect/Beneficial or a Gimmick?

speech and language abilities" (Calkins and Kelley, 2007, p. 151). This is particularly interest in light of the fact that the ori...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...

New York Real Estate and the Impact of Dot.com Companies

In six pages this paper discusses how New York's real estate industry has been affected by dot.com businesses and sites. Six sour...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

CNN and The New York Times Article Comparison

forceful and effective backdrop for the presidential campaign. The emphasis is not on the policies which Bush will present in the ...

California Economy Article Analysis

stood to reason therefore, that once the slump came, California would be hardest hit, as much of its economy has been based on the...

'New Economy' and the Internet

considered a fad that is doomed to failure or the support of a new type of economy? The answer to this question...

Amazon.com's Strategy in the Long Term

anything they may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books n...