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Essays 361 - 390

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Automotive Robotics Venture

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Restaurant Operating Company Bob Evans Farms, Inc.

Evans 560 locations to greatly affect its industry is clear. The only route available to the company in improving the performance...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...