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Essays 121 - 150

Fictional CD Store Saving

"Retail sales of recorded music dived from $13 billion in 1999--the year Napster launched--to an estimated $10.6 billion" (Keegan,...

The Corporate Activity of Air New Zealand

can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Social Work with Refugees to Australia

Joseph is a silent sufferer, however. He appears to be suffering ill effects of his treatment in Africa, and his present circumst...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Brick and Mortar Stores and Electronic Commerce

a remote computer. Electronic commerce also includes buying and selling over the World-Wide Web and the Internet, electronic funds...

Success Factors for Retail Stores

for exceptional customer service, such as their liberal return policy (Staub, 2004). Employees are empowered to make the customer ...

Defending Wal-Mart

spend - are on the job. These stores with limited hours open after working people get to work and close before they get off for t...

The Roles of the Computer and E-Commerce in a Video Store

Dictionary (2000), as "Commerce that is transacted electronically, as over the Internet". This indicates that e-commerce is much w...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Strategic Evaluation and Recommendations for McDonalds

internationally, into Canada and Porto Rico and it was not until 1973 that the core Quarter Pounder burger was introduced. A year ...

Marketing Research Application

the best possible prices or product availability are meaningless of potential customers are unaware that a certain organization co...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

The Way in Which Technology and Telecommunications Have Transformed Urban Spaces

This 14 page paper discusses the way in which technology and telecommunications have transformed the urban environment, which is w...

The Militant Movement in the Fight for Women’s Votes

also one that had the potential to be misleading (Smith). The political stance of both the WSPU and NUWSS was to gain votes equal...

Creating a Greater Level of the Quality in Healthcare Services for Women and Children in Poor Nations

and the developing world. Maternal mortality rates (MMR) are heavily biased towards the poor environments. Overall 98% of the 600,...

WAL-MART AND SUPPLY CHAIN COMPONENTS

to retailer, to consumer (Supply Chain Management, 2005). According to some sources, the standard supply chain has five components...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Crisis and Change at Toyota Motors

In 2013 Toyota Motors adopted a new organizational structure to enable changes in the firm to overcome the problems of the past. T...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...