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Essays 511 - 540

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Case Study of the Hypothetical Company Tenneco, Incorporated

In five pages this paper examines new structural development at this hypothetical company and provides answers to 3 questions on t...

Internet Changes and Electronic Commerce

agency, in the late 1980s, they brought together networking using the technology developed as a result of ARPANET (Maitra 3). T...

Relations Between China and the United States

addition, Chinas economic, social, and international political issues have come into prominence throughout the 1990s. For example...

Proposed 'Class Size Reduction and Teacher Quality Program of 1999' Legislation Analyzed

In five pages this research paper represents congressional subcommittee testimony that argues in favor of the bill as supported by...

GM Powertrain Harvard Case Study

inherited a bad situation. Kristi Gebhardt, manufacturing engineer and production supervisor: reported new cells were more efficie...

The Stages of Opening up a New Business; The Economic Perspective

located close together (Mintzberg et al, 2003). This may appear to increase immediate competition, but it also has the impact of a...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

Action Accessories Case Study

of the company and the promise of aiding the decision making processes so that net profits could be maximized (Joreo, 2000). Howev...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Rao and Steckel's The New Science of Marketing

Chapter 2 addressing segmentation, the authors state that "a products customers account for 80 percent of the products sales" (Rao...

Efficient Markets Opposition in Robert Haugen's The New Finance

In five pages this paper discusses Robert Haugen's investment strategies and how the 'super stocks' and 'insufficient market' are ...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Cost Accounting System for an Online Business

online business unit. Management Information and Control Systems The broad framework of MIC systems includes a variety of s...

Strategy for a Dry Port in Pakistan

it will serve. Located near industrial cities in the centre if Pakistan with good road and rail links that are essential for a dry...

Software Development Firm Business Structure

are personally liable for debts incurred by the partnership. The structure in that sense is comparable to the sole proprietorship...

American Corporations: Rising Concerns Over Ethics

occurs, the domino effect that follows can be completely ruinous to those who are within the path of consequences, otherwise known...

Retail T-shirt Business SWOT Analysis

quickly and does not need any special holdings conditions. The relativity low cost of purchasing and holding stock facilitates a ...

Analysis of Chemicals Company

their way. These challenges were reflected by one of the managers: "The dual boss relationship can be useful or painful. It depend...

Can IKEA Remain Successfully Expand into New Markets?

et al, 2011, p261). The consumer is part producer, as they do not go to a traditional furniture store to purchase the goods, but t...

A Comparison of two New York Hospitals from a Marketing Perspective

appeal to a large market, or maybe a niche market, depending upon the way that the organization wishes to compete. It will also re...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Jesus, CEO, Using Ancient Wisdom for Visionary Leadership

The writer reviews the Laurie Beth Jones book Jesus, CEO, which gives business advice based on the leadership techniques demonstra...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

United States, Germany, and Opportunities for Business Investment

In a paper consisting of nine pages a new business venture in either the United States or Germany is examined in terms of each cou...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

An Assessment of the Foundation for Ethical Decision Making within the New Belgian Brewery

The writer utilizes a case supplied by the student, which are presents information on the way in which the new Belgian Brewery (N...