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Essays 451 - 480

Lawn Product Case Study Marketing Analysis

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

New Product Sales and Marketing Plan

Many other flour based staples are able to be used in savour and sweet application, such as bread, batters, and non four based sta...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

N Gage Market Research Project

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Cost Leadership

around the ten-dollar mark, but books that are significantly lower are often perceived as being of a reduced value and people may ...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Strategies to Diversify in Medical Education

This paper has several related sections: argument for diversifying products and services of medical university, possibility of ent...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...