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Essays 541 - 570

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Healthcare Industry and Organizational Behavior

In thirty pages this paper discusses the organizational structural impact upon the healthcare industry's dramatic transformation i...

IBM v. Mac

In five pages this paper contrasts and compares IBM and Mac in terms of sales, consumer preferences, and considers the long runnin...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...

Public Citizen and Ralph Nader

In eighteen pages this paper considers Ralph Nader's consumer activism and discusses his late 1960s' founding of the Public Citize...

Bank Failure and Profitability Determinants

In twenty two pages issues including employees, technology, involvement of the community, activities, culture, and management are ...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Recession of 1990 and 1991 and Its Impact Upon Monetary Policy

In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...

Yahoo! Shopping Store Effectiveness

In 5 pages this paper examines electronic commerce effectiveness in the consumer and merchant attractiveness assessment of Yahoo! ...

Overview of GNP

In five pages the Gross National Product is examined in a consideration of various components such as total spending by consumers,...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

A Fashion Paper

program needs to be matched with the commercial campaign. In other words, the fashion commercial needs to get to its targeted aud...

Analysis of Elf Aquitaine and Total Fina Merge

In ten pages this merger and the reaction to it are examined from various industry and consumer perspectives. Seven sources are l...

Forms of Resistance

resistance. The National Labor Relations Act is a very important legislation with regard to labor relations. In fact, it is cons...

Money Supply in the U.S. and Annualized Growth Rate

often, it is the theoretical outcomes compared to the actual that provide the greatest level of useful and predictive information....

How Warner Bros. Uses the Web as Discussed in Billboard Magazine

in order to broadcast these artists over the Internet. Warner Bros. Inc. was quick to recognize a prime opportunity by coming abo...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

Buying a Car, Transmittal Letters, and Business Writing

start writing is to list everything that needs to be relayed to the person being addressed, then sort that information into groups...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Failure of UK's Sainsbury's?

The null hypothesis will be that the consumer experience is satisfactory once the customers are in the store, meaning that the pro...