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Essays 391 - 420

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

The Potential Value of the Yahoo and Microsoft Merger

Tait, 2010). However, globally it is estimated at only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was a...

Starbucks and Social Responsibility

is that Starbucks forgot its purpose and mission. Their strategies were not aligned with their mission and this led to a decrease ...

A Culture for Innovation at Apple Computer

environment in which innovating and creativity will flourish (Armstrong, 2001). Anyone who knows the history of Apple knows that...

Values Held by Individuals and Organizations

statement and code of ethics in which they spell out clearly what they want to accomplish and how they intend to accomplish it. Re...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Dell Computer Case Study

hold on until Dell can come back again and demonstrate its prowess. To its credit, it is not the only company doing poorly in this...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Compensation and Performance Evaluation at Arrow Electronics

Kaufman complained from the beginning that managers were not assigning performance ratings as Kaufman wanted them to. For three y...

Organizing Function Of Management: Knowledge And Technology

decisions; rather, it extends deep into the very core of the company so as to assemble an operation where every single entity work...

HUMAN RESOURCE ANALYSIS: BEN & JERRY'S

300 days of the date of discrimination awareness (Wage Project, 2008). But Ben & Jerrys would also all under the U.S. Equal Emp...

Boeing - Corporate Culture

conducted under the recommendations of their lawyers (Holmes and France, 2004). Worse, Boeings compensation manager directed emplo...

External Analysis; Johnson and Johnson

be effective new entrants. In pharmaceutical related industries there are high startup costs, research and development can be cost...

Nike

product, but do not manufacture anything. Nike rely on third parties to undertake their manufacturing. 2. The Company within the ...

Does a Risk Manager Need to Understand a Firms Finances?

they all will impact and be impacted by risks. The tasks of the risk manager start with the way that risks are...

The WorldCom Meltdown

thousands of businesses around the world" (Moberg and Romar, 2002). It also carried "more international voice traffic than any oth...

Sony Corporation - Organizational Analysis

2008). The company continued to grow and expand globally and consistently produced new and innovative products to its inventory (S...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Global Communications Benchmarking

This 3 page paper is based on a case study. Looking at issues faced in a case study on the fictitious company Global Communication...

Hong Kong Aircraft Engineering Company Ltd

net operations profit compared to the year before where net operating profit was $117, this has now increased to $1,000. The fall...

Daily Mail and General Trust

2. Introduction The Daily Mail is a well known UK newspaper, with a long history. The group which publish the Daily Mail; the Da...

Economic Principle Basics and Campbell Soup Company

In ten pages various economic principles such as unemployment, inflation, recession, and wages are explored with the focus being o...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...