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Essays 181 - 210

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

SOUTHWEST AIRLINES AND AMERICAN AIRLINES: A COMPARISON

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

Corporate Culture and Competitive Advantage at southwest Airlines

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

MANAGEMENT AND LEADERSHIP AT SOUTHWEST AIRLINES

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Culture and Structure

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

The US Airline Industry - PEST and Porters Five Forces Analysis

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Mead Case Study Answers

MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

Airline Passenger's Bill of Rights

the lowest available airfare and instead fill the more expensive seats first, then the cheapest fares are released. This obviously...

Australian Airline Industry

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

Airline Information System Development

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

Organizational Culture of SWA

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

American Airlines and British Airways Compared

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

New Zealand Airline Prospective Business

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

Entrepreneurial Success

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

How Pilots Learn to Fly

mental or neurological difficulties such as alcoholism, epilepsy, heart attack or chronic heart disease, diabetes or other debilit...

Comparative Analysis of United Airlines and Southwest Airlines

in the operating revenue per ASM of 7.6 percent (Phillips, 2003). the operating costs per available seat mile (CASM) also increase...

A United Airlines Analysis

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

Successful Leadership Criteria

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

Autocracy and Leadership Styles

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...