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Essays 31 - 60

Greensboro Sit-Ins

turned into many as the protest continued for almost 6 months.5 In addition, it sparked many other protests throughout the South a...

Homeland Security, INS and Epidemiology

problems, but refugees are perhaps most at risk, since many of them "come from areas where disease control, diagnosis and treatmen...

Civil Rights Movement and Civil Disobedience

being obedient. As the key Civil Rights moments mentioned above illustrate, civil disobedience is characterized by an abs...

Adult Learning Theories, An Article Summary/Chen

This article summary describes a study, Chen (2014), which pertains to nontraditional adult students and the application of adult ...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

UK Biometric National Identity Cards

2005 the bombers were all UK citizens and it is unlike that the holding of an ID card would have made any difference. In most case...

Four Leadership Theories

public sector. This includes the military although the military is an organization that demands obedience and rightfully so. There...

Should Airlines Hedge their Fuel Purchases?

the firm to the relevant stakeholders (Chyssides and Kaler, 1998). When looking at the way airlines in particular operate prote...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Is There a Relationship between the Profitability Levels of Airlines and the Practice of Fuel Hedging?

vary, Morrell and Swann (2006) estimates fuel accounts for 15% of an airlines costs, noting it is not only a major cost, but also ...

Abstract for a Fall Intervention Policy Proposal

increased; the incidence rate has risen from 15% to 35%. The problem is the increase in the rate of falls and a need to reduce the...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

Theories of Organizational Change

The process of successful change was observed by Lewin as occurring in three stages; unfreezing, change and refreezing (Lewin, 195...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...