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Essays 31 - 45

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Managing Risk for a new IT/IS Installation

it is entered, unless it requires some alteration for legitimate purposes. General training of the system use will incorporate t...

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

Penetration Pricing Example

been made in those councils (Buchanan, 2010). For example, they change the structure from a hierarchical one to a collection of f...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Overview and Legal Issues Associated with Penetration Testing

In seven pages this research paper presents an overview of the penetration testing field for the confirmation of security precauti...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

Industrial Effects of IT

is still perceived as strong, and the use of computers has moved from being seen as a source of competitive advantage., to a neces...

An Analysis of When Harry Met Sally

This seven page paper uses this movie as a platform for the discussion of he social penetration theory. Three sources are listed....

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Expansion Strategy for The Innovative Paint Co.

outlets, that the existing target market also goes shopping in other stores for paint,. As such the firm should also consider sell...