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Essays 601 - 630

Considerations for Training Managers

This paper analyzes the problems that are encountered when training managers attempt to train company executives and other company...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

ABC's Development of Project Software

In this paper of seven pages two fictional companies the family owned Midnight Auto Supply company and ABC Software Solutions are ...

ACME Development Contracts Advantages and Disadvantages

In this case study consisting of five pages ACME Trucking Company's development contract types are assessed in terms of advantags ...

Microsoft Antitrust Case Implications

In twelve pages the Microsoft antitrust verdict is examined in terms of its implications in terms of competition and the company's...

Predicting Company Profits Economic Model Development

In six pages predicting a company's profits through a regression model development that cross references assets and sales is discu...

Research Project Company Evaluation Proposal on Career Program Development Discrimination

In eighteen pages plus an Appendix consisting of two pages a company's career development programs and their alleged discriminatio...

U.S. Toothpaste Market and Colgate Palmolive

application of technology that first brought Colgate into the toothpaste market when they were the first to mass production toothp...

Management Theory and a Software Development Firm Manager

from integrating a management style and paradigm to implementing rules and regulations within a staff, as each employee possesses ...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Toyota Motor Company - A Case Study

SWOT ANALYSIS Strengths: Toyota is currently Japans largest auto manufacturer and is the third largest auto manufacturer in the w...

A Busines Plan for Tudor Bookstore

are these larger but more rigid chains. We plan to use our size as a positive aspect of our business. 2.1 Company Ownership Th...

Growth Strategy and Vertical Chain Management of the British Cinema Industry

anti-trust restrictions on vertical integration were removed by President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie ...

Huge Company Costing Systems

equal to the total of direct labor, materials cost and overhead. Materials cost is given for each job, but the other two values m...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Operating in a Changing Environment; Caterpillar and Cingular

services and the extension of the services offered. The company developed and enhanced three areas of service which were offered; ...

Achievement in Web-Based Courses

used This study utilized a participant group recruited from a co-educational public university located in the southeastern sectio...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Mead Case Study Answers

MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...

Online Tax Payment Systems

This 25 page paper looks at the setting up of online tax filing and tax payment systems. The paper starts by outlines the way that...

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Beam Research Analysis

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...