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Essays 511 - 540

Student Marketing Considerations Case Study

In five pages this paper considers a possible hotel purchase in this student submitted case study featuring various pertinent mark...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Distribution and Marketing Case Study of USA Today

In ten pages this paper examines marketing and distribution systems of USA Today in a case study consisting of ten pages. Five so...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Environmental Sensitive Growth Fund Marketing Case Study

unpredictable because it is a growth fund and the market has been rather volatile lately. Also, it embraces environmental products...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

Riley's Marketing Case Study

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Case Study on Internet Marketing

it is used. II. Background to Benetton. If Benetton is considering using the Internet the company itself needs to be consid...

Marketing Expenditure Increases - A Proctor and Gamble Case Study

the companys products and their dollar-value, marketing has always been one of P&Gs great strengths. In the section of the case ...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Benchmarking for Employee Recruitment

for job analysis in that it lists the tasks and knowledge, skills, and abilities that are needed for the job (Summers and Summers,...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Zoopa and Fresh Choice Case Study

In ten pages this student submitted case study examines the Zoopa acquisition by Fresh Choice and the problems involved with other...

Central Banking in England

later addition to the role of central banks. We may expect with this increase in the number of banks and the increase...

Lawn Product Case Study Marketing Analysis

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

Marketing Case Study of FARAC

food. Sales will come in two forms, first there is the sale of the actual unit that will transform the ingredients into the meal d...

Literature Review and Case Study on Family Therapy

addition to the alcoholism. She is a compulsive shopper and gambler. One of her twin daughters, Sarah, is pregnant and claims that...

Homeless Man Case Study Assessment

his liver as that is the organ that processes such substances. He is currently taking several medications including but not limite...

Student Case Study Analysis of H2 Marketing

this information to come from the case study, the target market decision that GM made in looking at different markets for the H2, ...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Researching and Writing the Case Study

that background on the particular business be taken prior to relaying the facts of the scenario on which the case is based. The ne...

Creating a Survey Questionnaire

and audiences as to their legitimacy" (p. 179-180). Some of those characteristics are that qualitative research * "Takes place in...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...