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Essays 61 - 90

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Wal-Mart Banking in Mexico

The Finance Ministry in Mexico have formally approved Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006)....

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Ownership of a Small Auto Repair Shop

TV, radio and recent magazines and also free hot chocolate, coffee, tea, fresh donuts and danish. Vending machines offer additiona...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Marketing Strategies and Hotels' Operations

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

Kellogg Company and Business Results

In five pages Kellogg's business results for fiscal 1996 are discussed in terms of its $7 billion worth, manufacturing operations ...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

Internet Gerocery Shopping and the Case of Webvan

an already low average operating margin (4%) * Need to build warehouses and hubs to * Less choice than traditional stores * Hi...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Organizational Issues for a Financial Services Firm

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

Recommendations for MGM International Resorts, Mattel and Clorox

deal of change, the types of toys which are demanded today reflect shifts in tastes, as well as increased use of technology. Toy c...

Comparing TNT Express with DHL Express

there are some specific challenges, the ability to provide a uniform service has more potential variability when compared to goods...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Avon's Global Operations

independent contractors to act as representatives and salespersons worked well when more women stayed home. The company believed t...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Google

more targeted approach, where the Google system places advertisements on websites visited by the target market, splitting the reve...

Operations and Marketing

in various areas of the firm. Though this, their marketing efforts will best represent the firm. Although marketers have the best ...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Is The Pharmaceutical Market In Columbia Attractive?

be benefiting from increased stability, in the last decade with the government appears to have reduced inflation and placed this u...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...