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Essays 121 - 150

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Profitability and Market Influences

In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

A Financial Institutions' Overview

In twelve pages this research paper considers both American and worldwide financial instutions and emphasizes regulatory control a...

Argentina's Black Market Foreign Exchange Currency

In ten pages this paper discusses Argentina's black market currency exchange and its past and present economic impact and profitab...

Commercial Market of Argentina Evaluation

In ten pages Buenos Aires is considered as an air pollution control device location in an evaluation of acceptance and market prof...

Bank Comparison Analysis

they be considered rare. Charter One would be unlikely to make any such loan commitment, even if it had the assets available to d...

Activity Based Accounting and its Uses

costs and activity based costing may identify which type of furniture sales are the most attractive and any that may be creating l...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

Performance of Granada Plc

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Case Study of Exmouth PLC

1,021.50 cost of sales (b) 925.2 855.3 Gross profit (a - b) (c) 123.10 166.20 Gross profit margin (%) (c/a x 100) 11.74 16.27 Th...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

Marketing Strategies for The UK's Millennium Dome

This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...

Black & Decker Financial Position

2009, 2005), released a Power & Hand Tools study in early 2005 concluding that "U.S. demand for power and hand tools is forecast t...

Analysis of Corporate Annual Account Finances

This figure is ?52.5, giving an operating profit margin of 3.45% This is taken to two significant figures. If we look at the figur...

Service Added Based Differentiation Marketing Simulation III

Deming (1986) was adamant that the customer should occupy the final station on the assembly line, the position traditionally reser...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

Costco and Best Buy

all direct and indirect costs have been deducted. As well as the direct materials, there are also the indirect costs such as wages...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...