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Essays 721 - 750

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

NGOs in the Global Environment

from other governments. Even where pressure is exerted and is successful the long-term result can be political conflict and mistru...

Business Questions

firm are answerable only the shareholders. Individually shareholders may have little power, although large shareholder may exert s...

Utilizing Electronic Patient Records Systems

pilot studies 1. Introduction The potential benefits of technology in the health industry are enormous. In the past the use ...

High Performance Work Systems

the organizations income and employee pay. Research on these companies is very positive. Results that have been observed include...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Management and Communication at the American Red Cross

decried the lack of any kind of "paper trail" documenting the events and situations leading to Ms. Evans departure, asking that th...

Wal-Mart : Organizational Behavior

are" (MMR, 2005, p. 40). This is one of the controls the company uses with their top managers to constantly improve. It is essent...

The Public Sector: Balanced Scorecard

a decision the author notes as being perilous to both profits and employee productivity, a coupling he deems inextricable intertwi...

Assessment of the USPS Strategic Plan

In 2008 the United States Postal Service released a new strategic plan with the vision of creating an organization that would be a...

Organizational Information Systems

Originally seeking to be a virtual company carrying no inventory of its own (Gruppo, 2000), Amazon abandoned that plan shortly aft...

Leadership In Organizations

cohesive, productive team; instead, this leader allows each person to do what he or she sees fit even if it falls outside the scop...

Risk Management Function in Corporate and Military Settings

Management 18 Lessons From Dow Chemical 22 Method of Analysis 23 Modeling Security Risk 24 Results of Analysis 26 Conclusion and R...

International Save The Children Alliance

Executive Directors of a number of national Save the Children organizations across the world (International Save the Children Alli...

The National Center for the Preservation of Democracy

the blog sites of Volpac, a conservative political action committee chaired by Senate majority leader Bill Frist. One of the curr...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...