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Essays 151 - 180

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

GIS Questions

relevant components, on one hand it may be viewed as simple a software package that uses a variety of tools in order to function (...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Technology as an Engine for Organizational Innovation

In 1999 when the Eureka project received the Best Knowledge Management Project in the Information Management `99 Awards this was t...

The Initiative for Integrating Healthcare Enterprises

to meet all the competitive needs of health care organizations in a capitalistic environment: the Integrating Healthcare Enterpris...

Annotated Bibliography, Electronic Stethoscope, Littmann 3200

This annotated bibliography begins by identifying the subject and then provides a table that lists the databases searched, the key...

PICOT Question: Chemotherapy-induced Nausea

This research paper utilizes a PICOT formatted question to search various databases for articles pertaining to chemically-induced ...

Database Design

In five pages a student submitted case is used to consider how a database for schedule management of training and holiday times wo...

Property Management and Database Design

much of what he said and wrote in his lifetime, another of his sayings is still true today. He once quoted Benjamin Disraeli in sa...

Rising Expenses in Maintaining Literary and Academic Journals

invited to speak, serve on a panel discussion and meet one on one with the public. Held in a public venue area, such as a conventi...

Various Classifications of Software

companies made machines with digital displays that could be corrected before being committed to - and printed on - paper, and ther...

Database Management Systems That Are Relational and Object Oriented

In 5 pages this paper evaluates the merit systems of each system of database management and also considers information retrieval a...

Relational and Flat File Databases

In eleven pages these two types of information databases are examined in terms of format differences with student posed questions ...

Small, Nonprofit Agency and Database Management

knowledgeable programmer is on board to create the database as some expertise is necessary. If there are no members of this nonpro...

Wal-Mart Database

queried in a number of ways in order to provide information for different purposes. The system is into links with Wal-Mart own dat...

Real-Time Information in the Hospital Setting

real-time applications, patient records are updated instantly as information is added to them. Thus the physician making rounds h...

Introduction To IT Questions

may be found with the use of a search engine, which lists web pages that have specific terms (Gralla, 2000). The majority of the d...

Database Normalization

a "relational database management system" (RDBMS) (Coulson, 2008). This form establishes the fundamental rules for organizing the...