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to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

any estimates on the future costs of pharmaceutical may be conservative. He writes that from 1980 to 1998, the "real GDP per capit...

picked up through government programs and often receive quality health care. Those who make too much money to qualify for free med...

This paper considers separate and distinct issues. The first section discusses what the Food and Drug Administration does and what...

airplanes. It is hard to live in America without seeing many obese people every day of their lives. What is obesity and how is it ...

Do you ever wonder why some companies work hard to hold large cash reserves and others don't? Companies that need to have a lot of...

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

United States to support the trend of hospitals switching to a system of unit-dose drug dispensing in order to improve accountabil...

In five pages this paper discusses the U.S. pharmaceutical company opening of a North Africa and Middle East regional office in an...

In six pages a pro forma statement is developed in order to predict IVAX's future growth by relying upon the performance of the pr...

In fourteen pages this paper examines the pharmaceutical industry as it becomes increasingly immersed in globalization and an envi...

In fifteen pages multinational pharmaceutical company CEOs and their ever changing roles are examined with the focus being on the ...

a health crisis and this takes priority (Legal Information Institute, 2005). Nonetheless, if Gentura offers the drug at a price b...

work toward a shared future" (p. 30). The mission of the XYZ Company is to bring the health-giving benefits of biotechnology to ...

be amended. Research shows that an excellent strategy template to follow is that of Genentech (Stipp, 2003). Genentechs strategy ...

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

5 pages and 1 source used. This paper provides an overview of the attempt by one company, the Cajun Company, to justify their cal...

invested equity is larger than the required equity rate of return (Johnson, 2002-2003). The DCF method is used when prospective di...

and it sells Zantac under the Warner-Lambert name, another acquisition (Hoovers, 2002). It was Warner-Lambert who manufactured Lip...

In five pages this paper discusses strategic planning and decision making in a case study of the Merck pharmaceuticals company. F...

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Two obvious questions linked with personalized medicine are: * Who can receive such personalized treatment? * Who pays for that pe...

so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...

A problem has resulted surrounding the release of this drug, however, that could threaten XYZs profitability. The new drug is des...

the salespeople, not to mention the third-party vendors who might be involved with the manufacture and distribution of the product...

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...