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Essays 121 - 150

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted...

A Risk Management and Derivatives Case Study

This paper is a case study examining Link Technologies and how they utilize derivatives and risk management. This five page paper...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Japan and Starbucks

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

Fuel Hedging and Airlines - Are the costs Greater than the Benefits?

questions to be addressed with the research is to assess whether or not it is in the interests of the shareholders, assuming they ...

Computer Gambling and Marketing Campaign Management

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

Analysis of Interest Rate Risk

In fifteen pages this paper analyzes interest rate risk in a consideration of alternatives, forward contracts, and swaps along wit...

Interest Rate Risk Management

In eight pages derivative contracts are examined in a consideration of interest rate risk management. Ten sources are cited in th...

How Derivatives are Used

This research report provides a look at financial derivatives. A definition is provided and the history of its use is explored. Th...

Instantaneous and Average Velocity and the Derivative

an elemental part of speed, which is always determined by distance relative to time (Speed=dt) (Anonymous 1). For average veloc...

Mortgage Companies and SFAS 133's Effects

who the company is, the impact may be ascertained. The accounts that were prepared January 2001 use SFAS 133, which means that t...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Tesco's Marketing of its 'Finest' Range

of the market. The current trend in stocking luxury brand foods can be seen as a result of the way that the economy has developed....

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Theory and Practice of Hedging

different companies. 1.1 The Definition of Hedging The first stage is to define what it is we mean by hedging. This is a tool t...

Should Airlines Hedge their Fuel Purchases?

the firm to the relevant stakeholders (Chyssides and Kaler, 1998). When looking at the way airlines in particular operate prote...

Confucianism and Daoism in 'Peony Pavilion'

an unthinking adherence to ritual. Analect 9.3 reads: The Master said, According to ritual, the ceremonial cap should be made of ...

CREDIT DERIVATIVES AND THE ECONOMIC COLLAPSE

But how did this help lead to the financial collapse. A credit derivatives company basically comes into a situation and promises, ...

Calculus for Business; Marginal Functions

will consider the way in which calculus can be used to calculate marginal cost. It is important for a business to be able to cal...

Chlorine: Overview

Atomic symbol of Cl with its distinguishable greenish-yellow color and swimming pool odor - is both a highly toxic substance that ...

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

Late 19th Century Opiate Use

This paper pertains to the use of opium and its derivatives, especially laudanum, during the later half of the 19th century. Four ...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...