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Essays 271 - 300

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Beehive Home Assisted Living Facility

care service has been the focus of greater scrutiny. Willging (2004) asks: "Just what is assisted living? There are still too ma...

Hurston/Their Eyes Were Watching God

Killicks, an much older, but a very successful man. For Janies grandmother, freedom equates with having the financial security to ...

A Busines Plan for Tudor Bookstore

are these larger but more rigid chains. We plan to use our size as a positive aspect of our business. 2.1 Company Ownership Th...

A Sample Psychology Experiment

times per week. In the study, exercise is the independent variable and cognition is the dependent variable. While it is relativ...

Independent Auditing Committees and Businesses

decades (Kalbers and Fogarty, 1998). It became clear that management was not demonstrating effective and complete accountability r...

Independent Auditor's Role

company. Most companies utilize an independent auditor in one capacity or another. It tends to lend credibility to the facts and f...

Discussion of Contracts, Independent Contractors, and Employees

something that might be deemed exclusive material to another magazine. For example, if an interview is set up by Savoy, and the fr...

Erin Brockovich, Scarlett O'Hara, and Film's Independent Women

associated with roles from other films (Magills Survey of Cinema). During that time in Hollywood, women were not as indepen...

Overview of Hotel Facilities Management

types include two singles, double, queen or king. Each room, regardless of size, has a microwave oven. There is also a small desk ...

Attitudes and Free Will in the Book of Genesis and Paradise Lost by John Milton

in clear opposition to what is found in Genesis. The student will want to point out that Adam and Eve can easily relate...

Good Taste and Art According to David Hume

In eleven pages this report discusses how Hume's skeptical views shaped his perceptions regarding good taste and art with the writ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

'1676' by Stephen S. Webb

central thesis. This perspective credits, not the governors, for achieving peace, but rather credits the anarchically self-governe...