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Essays 31 - 60

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

Internet Automobile Shopping

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

Seatbelt Safety and Its Societal Impact

In thirty seven pages this paper examines seatbelts in an historical overview that includes other types of automobile safety and h...

Overview of Speedometers

is restrained by a spring, controlling the readout needle. The magnetic forces can be demonstrated by scattering iron filings on a...

Overview of the Automobile Industry

In eighteen pages the automobile industry is examined in an overview that includes industry changes, strategic growth, quality ass...

Physical Therapy as a Career

health care fields have provided a substantial body of information about their professionals, physic therapy has not assessed thes...

Foreign Markets and the American Automobile Industry

meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...

Marketing Automobiles

this. The advertisement features the car with a sound track with the lyrics "I see you baby, shaking that ass" with the last work ...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

New York's Urban Environments

This 10 page paper describes various experiences in urban environments in New York City. The environments include a factory, a wel...

Luxury Urban Resort Hotel Proposal

this caliber, it is important to look at the competition. What other hotels in the area would appeal to the same market, and how c...

Alcohol Luxury Taxes

In nine pages the ineffectiveness of alcohol luxury taxes on consumption regulation is examined. Ten sources are cited in the bib...

AlItalia Advertisements and Antonio Canova's Pauline

In four pages an AlItalia's single print ad is examined in terms of its combination of old and new through imagery and illusion of...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...