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Essays 271 - 300

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Overview of Investment Trading and Efficient Market Hypothesis

In ten pages investment trading is examined in a consideration of Effective Marketing Hypothesis, mathematical models, trading and...

Overview of Derivative Market Analysis

In six pages wheat and corn commodities are featured in a derivative market analysis overview with corporate investment perspectiv...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Overview of the The Silk Industry : Brief History, Modern Day Markets, Trade and Production

time, there was a shortage of raw silk because of the growing competition of silk cloth production within the major centers in Eng...

A Bond Market Overview

securities and international bonds" ("Investing in Bonds," 2005). Within each of the broad bond categories there are securities th...

Overview of the Commodities Market

In thirty two pages this paper examines the development of the commodities market with actual and futures separation, trading of v...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Overview of a Wall Street Journal Marketing Article

is the most critical component of successful Internet marketing: to understand the interactive instrument of sale and become educa...

Overview of Sports Marketing

In eighteen pages this paper discusses twenty first century sports marketing in a consideration of present issues and what the fut...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Increasing Laptop Sales Overview and Marketing Plan

In five pages this paper examines how laptop computer scales can be increased through marketing techniques and plans with a sample...

Overview of Marketing for an Independent Garden Center

purchases for resale. Every retailing business must be aware of the extreme competitive nature of todays retail market in order t...

5 Web Pages and an Overview of Business Management, Marketing, Accounting, Economics, and Finance

This paper considers 5 web pages as they represent marketing, business management, economics, accounting, and finance. Five sourc...