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PBS and Marketing Efforts

stations. Ownership of these stations is contained within 171 other organizations across the country, 51 percent of which are com...

PBS/Corp. Partnerships & Strategic Alliances

this trend, Austin points out that the "era of ever-bigger national government is coming to an end" (Austin, 2000, p. 7). In previ...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Last Abortion Clinic/ A Frontline Documentary

This research paper describes a documentary, "The Last Abortion Clinic," which aired on PBS's Frontline in 2005. Eight pages in le...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

An Analysis of One Market Under God by Thomas Frank

done to rein them in. Even many business people felt that capitalism had to be saved from itself because it was an economic system...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Ontario's Hydroelectricity Privatization

One thing the court order does do however is prevent the Ontario Conservative government from withdrawing itself completely from O...

Marketing and Management Across Cultures

epistemologies and moralities (Westwood, 2001, 242). Epistemology There are several ways to define epistemology, bu...

Financial Markets in Australia

In fifteen pages the current status of financial markets in Australia are examined in terms of problems and increased government p...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Financial Markets in Australia Analyzed

It is important to understand that the Reserve Bank of Australia is Australias central bank, responsible for setting monetary poli...

Overview of Instant Coffee Industry

coffee beans and created a process for removing the caffeine from the beans (Green Mountain Coffee Roasters, 1994). That would be ...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Volkswagen and Ford in Foreign Markets

in Japan. Only when it became clear that the Taurus simply would not sell in Japan did Ford learn the reason. The Taurus would n...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Nestle - A Case Study in International Marketing

business paradigm wherein overseas expansion is necessary simply to remain competitive for many companies, rather than being reser...

Influence Peddling: The K Street Project

Public Citizens Congress Project (Chaddock, 2003). According to Clemente, "The revolving door is becoming more comfortably establi...

An Essay for Admissions into Pharmacy School

through volunteer work in community service programming. Providing a humane and compassionate response to the needs of others whi...

NIKE AND INTERNATIONAL EXPANSION

former Chicago Bulls basketball player who continues to be a formidable draw. With its slogan of "Just Do It," Nike wants to take ...

College Campuses and 'Greening'

action directed to control the spread of contaminants from industrial plants has waxed and waned. In 1992, the International Eart...

Industry Leader Vermont Teddy Bear Co.

building a huge industrial complex for which it was later sued for back rent. It also sponsored a NASCAR racing car without trickl...

U.S. Airport Privatization

In six pages this paper compares Europe's privatization of airports to the efforts undertaken by the U.S. Six pages are cited in ...

The Story of Alvar Cabeza De Vaca y Nunez

In five pages the exciting and tragic story of Cabeza and his Florida colonization efforts on behalf of Spain are discussed....

Second World War Participation of Japan

In seven pages this paper examines why Japan became embroiled in the Second World War conflict and its failed effort....

General Motors' Global Expansion

In ten pages this research paper examines the international expansion efforts of GM. Eleven sources are cited in the bibliography...