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Essays 481 - 510

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

Rayovac Corporation - The Rechargeable Battery Opportunity

also carried risks. Opportunities for Rayovac There was a broad and growing need and demand for batteries throughout Canada...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Performance of Granada Plc

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

Allstate Investigations and Security AAA AAA-Allstate Security and Investigations

reduce the number of physical security guards required onsite, and the stationary nature of the camera reduces maintenance costs a...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

Global Mobile Phone Industry Overview

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

CleaverTech; Performance Over 5 Periods

When looking at the product it is important to consider the markets into which it will be sold (Kotler and Keller, 2008). If the...

Overview of 5 Financial Tools

One choice available is to sell corporate bonds. Because investors are foregoing other opportunities, interest rates on corporate...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Primus Securities' Website Development

been successful in achieving its goals in this regard. Network Protocol Now an "old" technology, Transmission Control Proto...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Health Care and Free Market

insurance cost, 2004). The rising costs are bringing hardships to insured and uninsured alike; the single biggest cause for person...

Marketing Mix Analysis of Molson Breweries

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

Department of Homeland Security and the Office of Homeland Security

vast that the administration of the agency is of some concern. Because of the "urgency and novelty of the homeland security chall...