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Essays 571 - 600

A Case Study on Public Relations

There is currently animosity between the university and the local community, which may result in difficulties when it comes to dev...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

School Public Relations Questions

are equally important in vision development due to the fact that the product does not materialize without the process. Their inter...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

Business Problem Solving and Public Relations

In nine pages this paper presents a case study that illustrates how PR can assist in problem solving as it relates to pet stores a...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Moving the 49ers to Santa Clara

the industry. The San Francisco 49ers is popular across the country, and its local fans approach rabid devotion. The team ...

The Impact of Globalization on the Field of Public Relations

Companies are no longer selling goods and services to people in the same town, now their customers may be half-way around the worl...

FEMA’s Response to Hurricane Katrina

the public officials of those states and those in the federal government, particularly FEMA and the Bush administration. Differen...

Public Relations for the Puerto Rico Hurricanes

but it does provide greater ease of scheduling and avoids bye situations at playoff time. Eastern Conference Western Conference C...

Sports Public Relations Pros and Media Control

& Johnson had determined it was safe to do so, and it used its PR department to keep the public informed. As a result it came out ...

PAUL SMITH, STEROIDS AND THE SPORT OF JAZKE

This 5-page paper provides a fictitious scenario about a sports player admitting to using steroids on his death bed. The paper dis...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Wal Mart and Public Relations Issues

retailers were learning at the same time, but that Wal-Mart learned to apply better than most. When Walton was able to buy an ite...

The Negative Side of Wal-Mart and Its Public Relations Campaign

to full- and part-time employees (Weber, 2004). It promotes the benefits of being in a community, including jobs and donations to ...

United Kingdom's Marks and Spencer and Public Relations

UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....

Nonprofit Organizations and an Evaluation of Public Relations' Economic Value

organization needs the strategic ability to change and/or reinforce public perceptions and thus, behaviors of individuals and orga...

Defining Public Relations

known as the two way street model of public relations, where there is an attempt to help communication take place bilaterally rath...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Public Relations Field and Mathematics

graphs. People in this field must be able to create them. They should for example know how to compare two sets of numbers and calc...

PR and BP Katrina and Fiscal Cliff

This essay discusses several topics: how to develop interpersonal relationships, different publics in public relations, and the ef...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...