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Essays 481 - 510

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Agritope, Inc. Financial Analysis

In nine pages Agritope is examined in a financial analysis that considers shareholder equity returns, asset returns, interest cove...

Generating a Profit Through Internet Retailing

In five pages this paper considers a case study of Woolworth's, an important Australian food retailer, in terms of generating grea...

Case Study of the Sharp Corporation

making strategy as opposed to the new paradigms other Japanese companies had been using. Rather than going to the new mode where p...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

Singapore Construction Industry and Electronic Commerce

In forty five pages Singapore's construction industry is examined within the context of ecommerce's status and influence with Port...

Current Strategy of Nike

In eight pages Nike's recent industry changes are examines in a consideration of its present strategy with a SWOT analysis include...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Financial Case Study of Microsoft

In ten pages this paper applies a SWOT analysis to Microsoft's position in this assessment of financial performance. Four sources...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...

Istanbul's Tourism Characteristics

In forty one pages this literature review of Istanbul as a tourist destination is discussed with a SWOT analysis included. Twenty...

Nike, Inc. Financial Analysis

In six pages this financial analysis of Nike includes an evaluation of its strengths and weaknesses, CAPM, financials, and stock ...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Washington Mutual and Banking Sector Changes

In five pages the U.S. banking sector is examined in terms of recent changes with the focus of how this has impacted Washington Mu...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

Analysis of a Prospective Flight School Business

In eleven pages this paper discusses the aviation industry and includes a SWOT analysis with the focus being starting a new flight...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Mountain Bikes and the Rebirth of Schwinn

In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its...

Overview of Ericsson Inc.

In five pages this Swedish telecommunications manufacturer is examined in a comprehensive overview that includes a SWOT analysis a...

Zoots Dry Cleaning Company Case Study

organizational resources include the history, relationships, trust, and organizational culture that are attributes of groups of in...

Contemporary Product Name and the Greek God Apollo

their strong financial record demonstrates a doubling in their enrollments and their gross revenues between 1995 and 1999 (Company...

Post 911 Northwest Airlines

brand. Why should customers choose air travel through Northwest Airlines for example instead of traveling by land or selecting ano...

Health Care Change Theories

gained to practice on the job (Kopelman, Olivero, and Hannon, 1997). The specific problem that was addressed was missing patient...

A Lloyds and TSB Merger Assessment

In five pages this clearing bank merger of TSB and Lloyds is assessed through the employment of PEST, SWOT and Porter's Five Force...