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Essays 61 - 90

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Decision Making and Statistics

a laptop can be a wise investment. However, there is always the possibility that the cost of insurance could outweigh the benefits...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Environmental Destruction and 'Progress'

if such developments include parks and trails, there is definitely an increase in pollution and other potentially hazardous enviro...

Multinational Corporations and Ethics

culture or country? A Case Study: Talisman Energy Perhaps one way to outline Marys dilemma is to examine what other compani...

Visions Instruments Company Accounting Case Study

Fixed costs Rent 15,000 15,450 15,914 Power 1,000 1,030 1,061 Dies 10,000 10,300 10,609 Maintenance 3,000 3,090 3,183 Supplies ...

Computer Software and Hardware Purchasing

the DRU-810A Double Layer & Dual Format DVD Burner that is manufactured by Sony and sells for $61.95 ("PCCConnection," 2006). Wh...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Apple Inc; Product Perception Maps

main issues are the levels of software and hardware compatibility, this is also a price sensitive market, the mass market is deman...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Lease or Buy

more cost efficient in the short term as the cost may be lower, The advantages are that as title does not pass, in most cases the ...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

Meena and Pearl Dock's Small Business Purchasing

In five pages this paper examines purchasing decisions that need to be made in a consideration of imports and risk factors as they...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Case Study on the Process of Making Decisions

In seven pages this student supplied case study discusses the decision making process a committee undergoes regarding choosing a s...

Leisure Industry and Making Decisions

need to ensure that marketing allows for the variety of purchasing models and influences that may be seen as applicable to the tar...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Internal Environment of a House and Creating a 'Home Away From Home'

the house from the kitchen, or why he seemed to need to carry every cast-iron skillet from the oven into the hallway. That was ju...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Youthful Consumers

approximately $2.2 billion of their own money in 1968; that amount increased to $4.2 billion in 1984, which quadrupled to $17.1 bi...

Summary of John Irving's Cider House Rules

him when Wally brings his girl friend, Candy, to the orphanage to get an abortion. Wally, Homer, and Candy all become very close f...

Possible Korean Connector Manufacturer Purchase Discussed

In seven pages this case study involves the possible purchase of a Korean company that manufactures electronics connectors with in...

House of Mirth by Edith Wharton and Patriarchy

the century is likely to demonstrate far more social constraints and strict behavioural codes which mediate against gender equalit...

Accounting Perspective on the Definition of Economics

according to what they believe the market will bear. Understanding how the price was set is beneficial to the accountants of the ...

Economics and Housing Decline

"hottest" markets in the country, buyers and potential buyers finally have come to the point of realizing that the emperor truly h...

Humble Decision Making

is highly conservative and results in decision which are going to lack innovation, but it is also an approach that accepts not all...

Domestic and International Decision Making and the Impact of External Environmental Factors

In the modern world, marketing represents a key component of how individuals define themselves and their relationships with one an...

How Are Decisions Made in Family Companies?

When family businesses have decisions to make there are potential more influences that may impact on the decision making process w...

A Method to Make Decisions

There are many types of decisions made in organizations every day. This essay discusses a decision making process but within the d...