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Essays 181 - 210

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

1990s' Industrial Marketing

In eighteen pages the 1990s is examined within the context of the changes in industrial marketing with the personal computing indu...

Personal Probability and the Influences of Psychology

18 and 50, who have demonstrated a willingness to participate. The surveys will be collected over a two week period in order to g...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Comparative Advantage of Dell Computer

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...

Establishing a Personal Placement Company

approach. However, there are many different ways the business can develop, the traditional business models of business are still v...

Career Choice of Marketing

has only just recently taken online. By doing so, ODonnell has placed himself squarely in the middle of some of the most innovati...

Business Plan for Krista's Clothing

video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new that has at ...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

Personal Philosophy of Nursing

individual is an "open system," which includes "distinct, but integrated physiological, psychological and socio-cultural systems" ...

Personal Definition of Nursing

upholding the human dignity of the people involved, as well as their "unique biopsychosocial, cultural, (and) spiritual being" (LM...

Beam Research Analysis

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Analysis and History of the Dow Jones Industrial Average

One hundred fifty seven enterprises listed A shares and two companies issued convertible bonds which all had an aggregate capital-...