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with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new that has at ...

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...

In eighteen pages the 1990s is examined within the context of the changes in industrial marketing with the personal computing indu...

has only just recently taken online. By doing so, ODonnell has placed himself squarely in the middle of some of the most innovati...

18 and 50, who have demonstrated a willingness to participate. The surveys will be collected over a two week period in order to g...

approach. However, there are many different ways the business can develop, the traditional business models of business are still v...

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

individual is an "open system," which includes "distinct, but integrated physiological, psychological and socio-cultural systems" ...

upholding the human dignity of the people involved, as well as their "unique biopsychosocial, cultural, (and) spiritual being" (LM...

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...