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Essays 151 - 180

Internet Dangers and the Vulnerability of Children

In ten pages this paper examines how children using the Internet makes them vulnerable to various dangers including tobacco and al...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Persuasion by Jane Austen

In eight pages this paper considers the author's life and also discusses how Austen perceives marriage and love within the context...

Redefining Marriage in Persuasion by Jane Austen

of the aristocracy-represented by her family-and Anne develops relationships with the middle class. The middle class characters h...

Magazine Advertisements and Emotional Appeals

the recipients attitude toward the ad, the advertised brand, purchase intention, and actual purchase" (Stephens 137). In many ins...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Analyzing Martha Stewart Everyday Colors® Advertisement

which begins, "We have 256 wonderful paint colors. You have infinite possibilities" (Martha Stewart Everyday Colors, 2003; p. 45)...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Alcohol Advertisements and College Student Binge Drinking

missing classes, falling behind and ultimately losing whatever funding may have accompanied ones higher education is but one repre...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

English Law Regarding Contract Law

If this were an acceptance this would have to be an "unqualified expression of assent to the terms proposed by the offerer" (McKen...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Society and Personal Ads

notes that the tradition of cruising for "pen pals" through contact ads, as he calls them, got its popularity because the ". . . U...

Self-Regulation Within the Liquor Industry

out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most a...

Social Principles Revealed in Sense and Sensibility, Persuasion, Emma, and Pride and Prejudice by Jane Austen

with an ideal society of the time. "The novel focuses on the romantic affairs of the two sisters. When Marianne sprains her ank...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

Persuasion and the Nazi Party of Adolf Hitler

"What really needs explaining is not Hitler, but the historical context which brought him to prominence and power, and convinced h...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

Print Media and Wealth and Power

the idea. The client hires the ad agency to put their information on the pages of magazines, newspapers, and in other forms of med...

Offer and Acceptance in an Australian Contract Case

a advertisement using a social networking site, so that the advertisement appears on the internet. However, we do not need to look...

SOCIAL INFLUENCE THEORIES AND AUDIENCE PERSUASION

The idea behind social influence is that the opinions and enthusiasm of others can encourage, persuade and sometimes force an indi...

Specific Culture Marketing

audiences. One company that achieves this is the insurance company Cigna. In a recent advertisement that show a father and two ch...

A BUSINESS PLAN EXAMPLE FOR AERIAL ADVERTISEMENT

is to launch this service in three secondary markets, then obtain feedback by having the advertisers involved handing out surveys....

Advertisements and Spokesperson Viability

that when they could target different groups and both come out at the forefront. Coca-Cola, by trying to target the older consume...

Advertisements Featured in Time Magazine III

In three pages this paper analyzes an ad featured in a Time Magazine issue in terms of color and message. One source is cited in ...

AlItalia Advertisements and Antonio Canova's Pauline

In four pages an AlItalia's single print ad is examined in terms of its combination of old and new through imagery and illusion of...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...