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Essays 331 - 360

Expedia

Expedia is a well known online company selling a wide range of travel services form airline and hotel rooms so insurance and attra...

Largest Beverage Company

and happiness, To create value and make a difference" (Coca-Cola Company, Mission, 2009). The companys vision could be expressed a...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Marketing Potential of XBox Gaming Online

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Risk Management and Insurance Software Online Development and Marketing

In twelve pages this report considers risk management and how a program for marketing and development software can provide an insu...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Organic Food Industry

1980 in Austin, Texas by two college dropouts. It grew quickly and by 2007, sales reached $6.6 billion with 276 stores across the ...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Outsourcing Offshore is Bad for America

many different reasons. Some outsource non-core activities, which allows the company to spend more of their resources on their cor...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Forecast Trends and Statistical Analysis

look at just what Redplato does and who they are. Simply put, they are involved in the business of writable disc media, such as CD...

Promotion and Advertising Mix for Anheiser-Busch.

does absolutely no good if the world never sees it. While businesses can differ dramatically from one another, all are subject to ...

Online Tax Payment Systems

This 25 page paper looks at the setting up of online tax filing and tax payment systems. The paper starts by outlines the way that...

A Walmart Financial Analysis

put it plainly, other competitors could not compete with the progressive ideals that were so prevalent within the Wal-Mart operati...

Egypt and Capitalism

In twenty pages Egypt's trend toward capitalism and the global markets it represents are examined in terms of the policy's short t...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

EMPLOYEE AND HR ISSUES: CONTINENTAL AIRLINES

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

EFFICIENT MARKET HYPOTHESIS AND CITIGROUP

This is a good thought - and would be better if only a few people knew about it. However, given it was broadcast on CNN (which a l...

BIG DRIVE AUTO AND MACROECONOMICS

higher, businesses tend to borrow less, and expansion of employees or capital expenses declines. The opposite is true when the Fed...

Compensation Trends And The U.S. Army

cost, first of all, then thoughts that employees did not value the bonus, employees felt entitled to the bonus, and companies had ...

Case Study of Hendrick and Struggles International Inc.

competition was emerging in the form of online recruitment businesses where searches could be performed on existing databases in a...